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Packaging 101 For a New Product

 
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storybookstudio

posts: 270

Apr 17, 2007 12:03 PM ET    Quote  Report Abuse
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Yeah, the GS1 seems like the way to go if have several products you intend to distribute, or you are fairly confident that you will. This is taken from the FAQ section of upccode.net:

Why should I purchase UPC barcodes from you instead of getting them from the UCC directly?
 
If you represent a business that needs UPC barcodes for a great number of products, the UCC is definitely your best bet.
 
Should you however, represent a firm with a relatively small number of products, we are by far the best option.
The four main differentiators between us and the UCC are:

  1. Our significantly lower initial cost
  2. We do not charge you any ongoing annual fees. Our UPC barcodes are sold for a single, straight-forward, one-time fee.
  3. We include the barcode graphic for free, a service GS1 does not offer at all.
  4. We can complete your order within hours, not days.

GS1 charges you a membership fee of $150 per year..something else to consider. I have one product, but mutliple variations of it (different themes). Do I need one UPC...or does each one need it`s own unique UPC. I`m guessing each one needs it`s own. I will have to look at some other products today, when I`m out at the store ;0) It`s funny how much I look at labels now - to see where things are manufactured, distributed by, ect.

 

storybookstudio2007-4-17 12:4:38


-------------------------

Melissa Yamello
Owner/Designer
Storybook Studio
www.storybookstudio.net

Kids` Craft Blast
Sign-up for our newsletter featuring free project ideas in each issue!
Imi

posts: 46

Apr 17, 2007 12:50 PM ET    Quote  Report Abuse
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Hi

Another way to go would be to launch a few variations and not all of them at once. If they do well then of course launch the others. Just thinking aloud about how to handle my situation.

From what I understood, seeing I have 8 different styles of the same product each one would need it`s own separate bar code.

Yes agreed. I`ve never looked at packaging the way I`m looking at it today and there are so many different variations. This is like putting a Million Piece JigSaw Puzzle together.

Best, Marvin



-------------------------

http://www.iwantmyhelpinghands.com
GrillCharmer

posts: 621

Apr 17, 2007 2:02 PM ET    Quote  Report Abuse
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Hi guys!!  Wow, look at all that I have missed!  I’ll tell what you I know, or think I know.   I’m going to read through the posts and answer stuff as it come up…

Regarding standards, you need to look at your own industry.  Melissa, looks like you have yours covered.  In my case I needed to get the scoop from the “division of Food Contact” in the Office of Food Additive Safety at the Center for Food safety and Applied Nutrition which is all a part of the FDA!  Could they make it any harder??!!!  Anyway, my girl there was AWESOME, so I can’t complain.  My classification of stainless steel is fine and no licenses or additional certifications are required.  For the “warnings” in my case I’m not “required” to have any warnings but just for CYA purposes, I’m putting on the package a warning in the best legalese I can muster… “don’t eat these dummy” and “when this comes right off the grill, be careful because it’s gonna be hot!”  Melissa, LOVE the packaging!  It is ADORABLE!  Keep in mind it needs to stand up to a 8 hour cross country truck ride or 12 hours in a rail car or being dropped from 4 feet in the air off a fork lift or being in 20 foot seas in a 40’ container stacked 4 high coming on the slow boat from China.  These are the things to think about now when designing packaging and whoever you use, needs to keep all of this in mind.  Jump off the shelve appealing aesthetically is vital in consumer goods, but equally as important is durability.    I will have TONS more info after the 26th when I get all my stuff from Clemson. 

 

Okay, the UPC code wholesalers are legal, so they say.  I’m no lawyer, so I don’t know.  However, the bigger retailers will require your “GS1 Company Prefix Certificate” which you can ONLY get by joining the GS1.  Mine is a pretty certificated that says “licensed to: Charmed Life Products LLC” GS1 company prefix 089736????.  That is Charmed Life Products prefix and nobody else has it.   These are the first numbers in your UPC.  When creating my UPC numbers they will be 89736????XXXX…  When you buy second hand UPC numbers, they company prefix is someone else’s.  On the bottom of my certificate is says and I quote “The GS1 Company Prefix and the corresponding UPC Company Prefix (hereafter “the Prefixes”) are licensed for the sole use of the applicant and are restricted to the member to whom they are assigned. Any other use of the numbers is prohibited, including but not limited to, renting, leasing or subdividing all or a portion of the prefixes. Upon the sale of a company, division, or a product line, the sales agreement should specify which party in the transaction will have use of the Prefixes.  Only one company may use the Prefixes.” 

 

You are correct, you get 100 products and every single variation of the product needs its own UPC.  In my case, I have different “collections”.  Same “product” but still, I need a separate UPC for each.  (But all start with MY prefix)  If it’s a different color, shape, theme, collection, still needs a different UPC.  For the $750.00 w/ the GS1 you can go up to 100 products, collections, etc…   

 

Marvin, regarding my secondary packaging, I’ll have A LOT more to say after the 26th, so lets for sure talk again then!  Okay, hopefully I have not confused you more… I tend to ramble… Sorry!!!  Hope this helps a little!  Have I done more harm then good?



-------------------------

Leslie
Founder and President
Charmed Life Products LLC
Grill Charms™… The MUST HAVE grilling accessory that is revolutionizing the American Cook-out AND The perfect gift for any occasion!
Grill Charms
                                                                                                    
storybookstudio

posts: 270

Apr 17, 2007 2:22 PM ET    Quote  Report Abuse
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Awesome info, Leslie. I figured that the UPC "wholesaler" would be the ones ending up with the GS1 prefix. I know $750 is alot, but I think I will end up going that route.

Thanks for the kind words too Leslie! Everything in the kit should be fine as far as the QA standards go as long as I get the insert for the items.  I may have to consult with a packaging expert for that though. Aesthetics will be my dept...but I`m not so sure about the rest!

The other thing that I need to investigate is EDI. Does this vary with each distribution channel? Or, are you able to work with anyone once you are set up. Here is the information I`ve received from Michael`s stores about EDI:

EDI Vendor Information Profile – All vendors are required to transact business using EDI

with Michaels. Michaels has two available options – File Transfer Protocol (FTP) Web

Secure or Web EDI. Vendors will be charged a one-time $500 set-up fee to participate in one

of these options. We require that you complete the EDI profile to enable us to set your

company up on our Internet EDI service bureau.

Can anyone clarify?

 

 

 

storybookstudio2007-4-17 14:23:9


-------------------------

Melissa Yamello
Owner/Designer
Storybook Studio
www.storybookstudio.net

Kids` Craft Blast
Sign-up for our newsletter featuring free project ideas in each issue!
Imi

posts: 46

Apr 17, 2007 2:24 PM ET    Quote  Report Abuse
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Leslie

Can`t Thank You enough. You have helped tremendously in understanding UPC`s.

Best, Marvin

 



-------------------------

http://www.iwantmyhelpinghands.com
GrillCharmer

posts: 621

Apr 17, 2007 2:32 PM ET    Quote  Report Abuse
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No problem Marvin, glad I could help.  I`ll have more for you come the end of the month.  Melissa, aesthetics, you`ve got that DOWN!  Sooo cute!!  I`m so jealous of you artsy people!  Chris/Dippy Chick does all of her own stuff too and it amazes me.  I go out and shell out a bunch of bucks for a graphic artist.  Hey, we can`t all be good at everything!  EDI... I`ve got nothin for ya  Let us know if you get there first.  I`m still terrified to try to get a sale until I have my product in hand, so I haven`t come across that yet. 



-------------------------

Leslie
Founder and President
Charmed Life Products LLC
Grill Charms™… The MUST HAVE grilling accessory that is revolutionizing the American Cook-out AND The perfect gift for any occasion!
Grill Charms
                                                                                                    
jillybeans

posts: 361

Apr 18, 2007 4:04 PM ET    Quote  Report Abuse
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Melissa--absolutely fabulous packaging.  As to durability--there`s always peanuts and bubble wrap.  For the rest of you, from a Sunnie who doesn`t have or currently need bar code--
    remember penny wise and pound foolish.

If you need bar code, just do it right.  Otherwise you waste your money and your time when you have to do it again.

I found out the hard way by not investigating my original web designer properly and lost alot of money.  Had to fire the company for non-performance (couldn`t get the job done right in months) and basically start again. Now, about 3 weeks later after hiring a new company, my site is being launched sometime TODAY!

Do yourselves a HUGE favor -- do it right the first time.

jillybeans
Imi

posts: 46

Apr 18, 2007 4:43 PM ET    Quote  Report Abuse
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Hi Jillybeans

Great input.

Thank you and welcome aboard.

Best, Marvin



-------------------------

http://www.iwantmyhelpinghands.com
storybookstudio

posts: 270

Apr 19, 2007 12:13 PM ET    Quote  Report Abuse
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Thanks Jillybeans.

Great advice and congrats on your new website. Let us know when you launch so we can check it out ;0)



-------------------------

Melissa Yamello
Owner/Designer
Storybook Studio
www.storybookstudio.net

Kids` Craft Blast
Sign-up for our newsletter featuring free project ideas in each issue!
PackagingDiva

posts: 20

Apr 24, 2007 12:50 PM ET    Quote  Report Abuse
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Marvin:

You asked a great question. One in fact I get asked many times a week.  It previously has been impossible to find all of this information in one place so I created a "do it yourself"  workbook or Packaging 101 that covers all the basics on packaging your product to sell. The complete table of contents is available on my website http://doityourselfpackaging.com.

I also have tons of free packaging  information on one of my other websites http://packagingcoach.com.

You can also ask the expert or email me a question and I`ll try my best to point you in the right direction.

Regards,

JoAnn Hines

Packaging Diva

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