Forums: Discussions for entrepreneurs and small business.

Hi friends,

currently I am working on a marketing plan for the launch of my first web-based project. I need to make some financial estimations. The project`s aim is to achieve high traffic and consquently make money through web-space marketing.

Unfortunately I could not find useful tipps on how to price banners and general pricing strategies.

Can somebody give me tips on this ? 

Thanks in advance,

tolgahan

Can somebody help me out in this?


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"Be the change you want to see"

Email: tolgahan-kaan@hotmail.co.uk

Web: www.cgrup.com

@craig landes

Yes, examples might be helpful. But general guidelines and what to consider when determining prices.

Do You have an idea how it works ?

Thanks for your reply.






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"Be the change you want to see"

Email: tolgahan-kaan@hotmail.co.uk

Web: www.cgrup.com

So, are you looking for pricing examples on banner ads?

Hi Tolgahan,

I read your post, and as Craig had asked, are you looking to find out how much it would cost to get a banner done, or are you thinking how much you should charge when making a banner for some one?
If the latter, there are a lot of great posts out there, that should give you an idea how to make your prices. These 2 are most useful.
http://www.positivespaceblog.com/archives/what-you-should-ch arge-why-you-should-stick-your-price/
http://freelanceswitch.com/rates/

Good luck
Kate



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Good graphic design for the good of your business.
Sova Graphics

2000/2001
“In the third quarter of 2000, online advertising shrank overall for the first time, dropping 6.5 percent, to just under $2 billion dollars. The average price of a banner ad toppled from a $50 CPM to less than $5.”
MediaPost

2001
“CPM = $10 (a typical rate for general, not-very-targeted websites)”
WilsonWeb

“The general consensus seems to be that the average effective banner ad CPM today is somewhere in the neighborhood of $10.”
Content Intelligence

2002
“Today, you can buy a run-of-network banner for $2 CPM or less”
Clickz

2003
“CPMs (cost per thousand impressions) have sort of found the bottom’ said Gary Stein, an analyst with Jupiter Research. The average Internet CPM is now $1.13–down from a year-2000 norm of $4 or $5, and when some very targeted sites enjoyed as much as a fat $100 per CPM. ”
AllBusiness

2004
“As of 2004, prices range from $1/CPM for a run-of-network to about $50/CPM or more for specialized targeted runs”
Wikipedia

2005
Fifty-five percent saw prices rise for run-of-network inventory, even though as much as half of available inventory on larger networks such as Yahoo! remains unsold, or goes for as little as $1 to $3 CPM
Media Buyer Planner

2006/2007
Judging by the conversations I’ve had with various publishers and agencies I’ve been communicating with over the last 12 months,- prices average have been anywhere from 20c for very untargeted space, e.g. general social networks; to $20 CPM (and higher in some cases) for highly targeted, top shelf sites

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Rebelpreneur

hey thanks a lot...

this is pretty helpful as I am about to plan the prices... Always nice to see that "well segmented pages" that really have a particular customer profile can demand higher prices :)

btw, rebepreneur yours ?



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"Be the change you want to see"

Email: tolgahan-kaan@hotmail.co.uk

Web: www.cgrup.com