The expression "You are known by the company you keep" had its roots somewhere.
Ensuring that the quality of the sources you choose to associate your business with complements the image you want to project is important - in particular over the long term. Content in the online space is available far beyond most of my clients ever envisioned it would be.
Is your jewelry created from precious or semi-precious stones? What makes your designs and offerings different from all the others so widely available?
There are two elements that should always be considered by people evaluating issuing press releases that can directly impact story pick-up:
- Can you make the press release timely? Tie it into a season or date? Then you provide a stronger call to action, to consider your press release sooner rather than three years for now.
- Are you including a media item, such as a photo or video? People are visual creatures; when you provide the media with what they need to publish a story, you attract them by virtue of the photo because you've provided what is needed to do their job.