PR ideas for a BNI group

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PR ideas for a BNI group

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Kamachi

posts: 46

Oct 21, 2008 11:57 AM ET Quote Report Abuse

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Has anyone got any ideas on how to approach the local advertortial newspaper to do a feature story on my local BNI chapter ( BNI is a networking group who cross promote each others businesses).

Any interesting angles to make the group newsworthy.

Maybe a recession based storey?

PRPro

posts: 441

Oct 21, 2008 12:17 PM ET Quote Report Abuse

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If you have any personal success stories about how people used your organization specifically to help them during this tough economy, that would be newsworthy and interesting to reporters right now.

Melanie

-------------------------

Melanie Rembrandt
CEO, Rembrandt Communications®, LLC
Visit www.rembrandtwrites.com for valuable PR tips and SEO copywriting help!
Twitter: @RembrandtWrites

Kamachi

posts: 46

Oct 21, 2008 12:28 PM ET Quote Report Abuse

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Prpro, thanks for igniting this thread!

The chapter only ever existed in boom times!....really, its a 10-year old chapter so it has never experienced a "recession" before...keep those ideas coming..

CraigL

posts: 9051

Oct 21, 2008 4:36 PM ET Quote Report Abuse

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How does "cross promoting" help someone in particular?

Kamachi

posts: 46

Oct 21, 2008 5:24 PM ET Quote Report Abuse

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Well there is an architect and a builder in the group.

When the builder is speaking with a client who needs a architect - he recommends the archictect.

When the architect is speaking to someone who needs a buildler - he recommends the builder.

They "cross promote" each other. Geddit?

CraigL

posts: 9051

Oct 21, 2008 10:56 PM ET Quote Report Abuse

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Right. Now use THAT in your marketing. :-) Nobody wants to have to use their brain to think about "cross-promoting." But when you draw an image out of an example, people will easily see it in their mind`s eye.

Selling an article or story to the paper is no different. Show the benefits to the editor(s) and they`ll figure out if it`s newsworthy. :-)

Kamachi

posts: 46

Oct 22, 2008 3:54 PM ET Quote Report Abuse

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thanks Craig for pointing that out. (re crosspromoting)

Anymore ideas to get this group newsworthy..? there must be some good angle on it?

CraigL

posts: 9051

Oct 22, 2008 4:06 PM ET Quote Report Abuse

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It`s unusual in that it`s local. But what else makes it unusual? How does it stand out from all the other networking sites popping up everywhere?

Kamachi

posts: 46

Oct 22, 2008 4:16 PM ET Quote Report Abuse

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There is nothing unusual about the group. Not that I can think of.

I am just trying to think of some silly ploy to get some local rags (I mean newspapers!)
interested in it. I am thinking about some sort of "Local Business People Come Together to Beat the Recession " type story. I am not sure.

CraigL

posts: 9051

Oct 23, 2008 3:03 AM ET Quote Report Abuse

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If there`s nothing unusual about the group, perhaps a good PR idea would be to meet with a marketing company. :-) If YOU don`t think there`s anything special about the site (and business, I assume), then you`ll have a hard time convincing someone else. And yet there must be something, otherwise why run the business, right?

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