I’m new to the forum and would start with my main goal for the new year. After taking the StartupNation quiz, I’m very behind in Marketing and PR, which makes a big difference in my business. I have several products that many do not even know exists or where to buy. I’ve recently ended up with several sales, because of the PR exposure of another company. This company was featured on The View and after a few minutes during the show they reached their bandwidth limitations and I got a few orders for a similar product I carry in my online boutique. If I can gain from that, I can just imagine what I can with my own PR exposure.
I’ve read through what Mark, Melanie and others have stated and would like more information. As a retailer, how can you get suitable PR? I also have my own product line that should be growing more within the next few months. How can I get my products on or at least in the hands of TV Shows, magazines, etc.
Does anyone know of PR companies that may work with smaller companies for an interest in future sales instead of upfront funding? I’m very limited in my budget, but I have wonderful niche products.