Forums: Discussions for entrepreneurs and small business.

Hi Katherine,

It`s great that you are putting together this party, but you didn`t mention why press members will want to come. What`s in it for them? Are you providing entertainment, late-breaking news, a special presentation, or something else?

I hate to bring this up, but when I was working at a big PR agency previously, one of my bosses scheduled a large, press party. She had brochures, media kits, a great location and food - But no media members came to the event. It was a big loss!

You`ll need to offer some major benefits for the media. Otherwise, it could be a waste of time and effort.

Just a thought...

Melanie

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Melanie Rembrandt
CEO, Rembrandt Communications®, LLC
Visit www.rembrandtwrites.com for valuable PR tips and SEO copywriting help!
Twitter: @RembrandtWrites

I will provide food, drinks, a business presentation, and entertainment.  They have to RSVP and I don`t finalize anything until I have the RSVP. 

 

 

That sounds great! It sounds like you have things covered. Good job!

Another two cents...with the event timing, you may want to offer some kind of unique "door prize" or gift that helps media members save time and money during the holiday season that is related to your various charities/theme.

Melanie

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Melanie Rembrandt
CEO, Rembrandt Communications®, LLC
Visit www.rembrandtwrites.com for valuable PR tips and SEO copywriting help!
Twitter: @RembrandtWrites

Can`t have a party without a themed drink

At this event, we`re calling `the shots`.

The media specialty shot drink of the evening will be:

"a blankety blank"  make up a name and tie into the theme. You can offer have a non alcoholic version as well.

Another thing you might want to have at the event is other VIP`s from corporate entities in the area who also support those charities and/or companies or a few individuals with inspirational stories that have resulted because of the works of those charities. Usually the charity Executive Director can tell you who those entities are. Good Luck.

Love and Laughter

Shonika

I am thinking of offering not only samples to take with them, but also a
discount on our products of 20 or 30%, valid until January 1st. What do you
tink?

I love Shonika`s ideas! Plus, I like the idea of a discount. You can also give out a special website address where they can go to get the discount/special products. This way, you can capture e-mail addresses and track the amount of people who actually take advantage of the discount.

Melanie

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Melanie Rembrandt
CEO, Rembrandt Communications®, LLC
Visit www.rembrandtwrites.com for valuable PR tips and SEO copywriting help!
Twitter: @RembrandtWrites

I like the idea also and will propose it to the charities.  At least, they can have brochures with stories of how their organizations changed lives.  I am also going to donate to the City of New York and contact the Mayor`s Office to see about their collaboration in the Press Conference.

Sounds good Katherine!

Melanie

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Melanie Rembrandt
CEO, Rembrandt Communications®, LLC
Visit www.rembrandtwrites.com for valuable PR tips and SEO copywriting help!
Twitter: @RembrandtWrites