SEO is definitely better! It's like renting vs buying a house. Throw away your money renting traffic with PPC or invest in the long term results with SEO. You will see traffic long after you stop your SEO, if you ever do.
I just did some keyword research for a client of mine vs his PPC ads. With his average cost per click, it would cost him $42,000 PER MONTH to get the same amount of traffic he would get if he was listed first for one of his keywords.
The both of the most extreme featured Internet marketing method but I prefer SEO because of it's one of most cost effective way for the brand promotion and I suggest to beginners for that. PPC stands for Pay Per Click. As the full form shows that this one is one of paid way to getting traffic.
Organic seo has long term benefits. It might give slowly results but they always remain stable. It naturally lends a website to rank well in search listings and attract a large number of visitors. While PPC campaign after the specified time dissolves or disappears.
This isn't an 'either or' type of question, it's heavily reliant on what your objectives are. If you have an e-commerce site, then you ABSOLUTELY should be running a PPC campaign, but if you're business is pretty niche and you conduct b2b business, PPC isn't going to get your very far.
According to me, SEO needs atleast 6 months for showing results, but in PPC results show immediately. Thus a PPC initially for the results but for consistent results SEO is the only option.
With PPC you are guaranteed immediate results, you pay money you see your page on top Google, however with SEO it takes time until your efforts bear fruit, and even then you aren't guaranteed to get what you want.
Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are two key ways to drive qualified traffic to your Web site. SEO works by optimizing the structure and content of a Web page for a set of determined keywords so that it is viewed as reputable and valuable by the search engines. SEO also relies on maximizing the quality and quantity of incoming links to your site. PPC (specifically Google AdWords) works by establishing a set of keywords and then building an ad using optimizing for those keywords that links back to your site.When you utilize SEO the results of your efforts will appear in the natural or organic search results. PPC ads appear on the side of a search engine results page and at the top if there are a high number of competitors targeting the same keywords.