The 2010 StartupNation Leading Moms in Business Competition

Celebrating America's most outstanding home-based businesses and the people behind them.

Contestant Profile

Way Tutu Cute

Location West Palm Beach, FL
Year Business launched 2009
Website www.waytutucute.com

The voting phase has ended. Results to be announced in October 2010.

Contestant's Case to Win

This is based on the number of votes received and does not reflect the quality of the business or chances of winning.

WayTutuCute.com features mostly handmade items by Moms and Dads all over the USA and Canada. The site was started by Heather Castillo in November of 2009 to help get the word out about these talented parents and the amazing products they create. By marketing in kid-friendly environments, we help these Moms and Dads sell their creations to a customer base that may have never seen these unique gifts, clothing, accessories and decor.

Every 2-3 months, we choose a charity and donate 5% of all profits. We have donated in the past to Susan G. Komen, Chron's and Colitis Foundation and most recently, in April, we raised just over $250 for the American Cancer Society. This summer, we will focus on the American Diabetes Association.

Working 12-15 hours a day is rough, but it's so rewarding to help others, whether it's helping to sell their products or donating to a good cause.

Visitor comments

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Cute stuff... BUT $18 - $30 for a onsie is insane. Most things on the website are redicliousy over priced....Read more
Heather selflessly helps promote other mom/dad artists and designers who are trying to support themselves...Read more
Heather is very skilled at using social media in creative ways to promote and advance her business. ...Read more