......it`s become easier and easier for Joe Anybody to build an e-commerce website.
I often think about building a new e-commerce site with my wife, so she can work from home.......
my concern is this - now that it IS so easy to build a site...and
everyone has one or has an eBay Store (or both)...is the market
Alright, let me see if I get this more clearly:
You`re suggesting that because so many people are now building Web
sites, *having* a Web site may be less valuable than it was back when
it was considered new and unusual?
Let`s consider the idea of a telephone. When they first entered the
market, few people had one. They were expensive, there was no
infrastructure, they didn`t work well, and you had to go to a
particular place to use a phone.
However, the underlying, fundamental premise was human interaction.
That means information exchange and transfer, personal long-distance
communication, emergency services, advertising, and so on and so forth.
The Web is no different: It too is a fundamental communications device.
Today, if you don`t have a phone you`re pretty much out of the loop. It
can be by choice, as in being a hermit or wanting to get away. Or it
can be through circumstance, where you don`t have the money. Either
way, you`re sidelined from the general flow of communication.
So too, with a Web site. 10 years ago, nobody much cared if JC Penney
didn`t have a Web site. Everyone went to the store and nobody thought
it could be done differently. Unless you wanted to order from their
catalog. Then you didn`t have to get in your car.
Today, if JC Penney doesn`t have a Web site, people consider the
company to be retarded, old-fashioned, anti-customer-service, and
probably having financial problems. How come?
Nowadays, if you put your name in a phone book, it becomes one of
hundreds of millions. Would we ask if the phone book is "saturated?"
No, not at all. It`s the de facto standard for being accessible for
business and communication.
As you also said, the key is visibility! THAT`s what many of the discussions on SuN involve.
Just because Joy Anybody can build a Web site does that mean it`s
functional, interesting, applicable, relevant, or valuable? Obviously
not, or there wouldn`t be so many junk Web sites around.
So too, just because you have a phone and I call you up, that doesn`t
mean I`m going to get anything useful out of the conversation. :-)