Victor what are you holding a Fan?
I did not run a ranking check on your site holdstalero, so I will take victor`s word for it.
My assumption is that you designed the web site yourself or had someone help you. I`m not sure if you`re aware but you have two google verify strings on your index page. I would suggest doing the following if you plan on targeting the keyword "fanny pack".
I don`t know how your budget is but I would contract a professional web designer to design the web site for you to give it more functionality and feel to it.
Also, you look like a young guy that probably has some cute girl friends... Hire them for a day and use them as models. Loose the fellas with the big beer guts. No offense if it`s a family member but, get some cute pictures of girls wearing them too. Something tasteful .. get what I`m saying?
The first thing I saw when I went to your products page was a beer belly hanging and it made me think "If that`s how Im going to look, forget that" see where Im going with this?
Also, what ever you do, do not heavily rely on Google as your main source for searching.
What you need to do is give the people and the search engines what they want. fresh content and try to keep your keyword visibility up.
Also, on your design I noticed that you have you Cascading style sheet in your index, export it to an external css doc.
I also, noticed that you don`t have any keywords or descriptions on your index page. and finally embed google analytics to see where your traffic is coming from and that will help you see the whole picture.
Other than that.. It`s a good product.
Web Developer / Owner / Consultant
When starting your own business the need to "know-how" is greater than money!