OK, so I am your target market ... I`m guessing.
We live in California (okay, wrong end, but still.)
We have a toddler.
We have pets.
We use things like Method products and that Eco-whatever dish detergent.
We`re middle class, busy people.
We shop at Whole Foods, Trader Joes and Farmer`s Markets.
The adults in our household range from 29-40 years old.
I`m the female who makes 99% of the purchasing decisions in the house.
About right? I list these things so you can understand who the market is, not because I really want people to start wondering about the age range in my household.
That being said ...
"Your home cleaned totally toxin free
Safe for you, your children & your pets"
completely speaks to me. (It`s just too bad it`s a graphic instead of text so it won`t be picked up by search engines!)
"About Us" and "Why Green" need to be completely overhauled. I agree that I don`t want a green lecture. I looked for your company because I`m already buying green. What I want is for you to tell me the benefits to me. Why do I care who was a banker and a restaurant manager? I am not trying to be mean ... just seriously, no one cares. I don`t want "Why Green" ... I want "Why Us".
Drop all the links at the bottom with the insurance companies and the business licenses.
I will defend the English speaking housekeepers though, and I don`t think people who don`t live in southern California will get that. I think your target market is affluent white people (like it or not), or you wouldn`t have a blond haired-blue eyed baby right on the front of the site. And I think that market, in that particular area, wants to know that their workers speak English.
I think you need to focus on that 1-2 Stuff on your front page. That is good. Now add the what`s in it for me. Love the baby picture. And you`re golden.
I wouldn`t put too much emphasis on the SEO stuff. You`re a local company. Create a marketing strategy that works locally. Make a whole stack of business cards and flyers and doorhangers. Target certain neighborhoods. Target mom`s groups and pet groups. Put up flyers at the dog parks. Make friends with daycares, nannies, dog walkers, and vets. Who cares about Google? You need word of mouth marketing.
Make locations served and call for a free estimate bigger.