.....The points you make about "why should you care" are
valid. Sure, most people don`t care that their household workers are
harmed when they breathe in ammonia & bleach fumes - as long as
that toilet sparkles.
I think if you perhaps have a change in attitude on your end, you`ll find better ways to sell the products.
Aside from my being a conservative and being utterly tired of hearing
this kind of reasoning, I`m also a fisherman and have a keen interest
in reducing toxicity in the environment. But I`m not going to do it
with some empty placeholder logic.
I think you may want to reconsider the core belief (which is apparently
driving your whole business) that "most people" could care less how
poisonous is their local environment as long as it "looks good." That`s
actually an accusation many conservatives make toward liberal ideology,
that there`s only an interest in what feels good or looks
If you begin with that assumption, you won`t feel you need to bother to
explain your product. It should sell itself, right? And that`s likely
at the foundation of why nobody`s buying the products. NOTHING sells
itself! And not everyone in the world automatically thinks the same way.
There are plenty of non-toxic cleaners on the market, not to mention
even more sites that explain how to make your own cleaners. Things like
"How to clean anything with ordinary household supplies" abound. So
what`s your unique selling proposition? How are you differentiated?
I remember Amway, which, although it was an MLM, did have a real
product. And those products were "green" long before it became the
pop-culture buzzword. They didn`t focus on the products, they focused
on how to make money selling the products. Does being a capitalist
automatically negate being "green?" I don`t think so.
To make this site work is going to also mean taking on the philosophic and ideological concepts of capitalism.