I much prefer the word "active". I live in Boulder, CO which is a hotbed of outdoor enthusiasts and a healthy lifestyle. People here think of themselves as "active".
Also, I know other`s voiced their opinions about not liking the word "company" in the name because of course it is a company. However I like it. I like that kind of name with a callback to the way companies were once named. In today`s day and age, it adds a bit of romanticism to your brand. It also ads a false sense of longevity, as if your company has been around for a while. This isn`t to say you are trying to fool anyone but it sounds more established - in my opinion.
But if you are going to use the word "company" for nostalgic reasons, I think you need to really weave it into your brand. I`m not saying at all that everything has to be retro because eras in history have little to do with this. I`m just saying that your logo, tagline, and products should reflect the same emotional feeling. I think your company has the ability to do this (if you want) as there is something quite grand and admirable about a family being active together. But you have to choose the direction of your brand.
The name of your company must fall into the feeling of the brand in which you are trying to establish.