My experience has been that most companies/leaders are tickled to death to have eNewsletters link to their site and content. Saying that, it doesn`t hurt to let them know what you are doing. I`m no lawyer but I do not believe there is any legal issue with you providing a link to someone`s site (unless specifically stated on their site - I have seen this stated in the past - rarely).
Whenever I do this, I always make sure I include a mention of the site/company with a "hot link" to their home page - this solves the issue mentioned above about bypassing main navigation on the mentioned site. And might mention the site name again when I link to the specific story/content that I am referencing or want my readers to read more about.
This is a common practice in the eNewsletter world. And by talking to the companies you are mentioning, they may even provide a reciprocal service or link. If you never contact them and talk about commonalities, you`ll never know. A great way to expand your market by co-promotion. Most people I have encountered love it.
Thanks guys! That`s exactly what I wanted hear. Since I`m focusing on a very limited geographical area I`ll probably be in contact with people at most of the sites I would link to. I`ll also be getting other info and news releases from them. I love the idea of reciprocal links.
Thanks for the help!
I come accross this question everyday especially with companys trying to link to other web sites. Here is what you are against and what you need to do to CYOA(cover your own A^&)
Ok first try to use the old MLA style where you give credit to the person that wrote the article. Remember back in high school or college rule. Many companies like this because it gives them credibility and also have a small disclaimer that says something like we are not affiliated or somehow related or in direct business with.
The third thing ,you need to do is call the companies that you want to quote or link to and tell them how excited you are and that you want to use their material for a newsletter, and perhaps send them a copy to make them feel comfortable.
just cover your tracks, the best thing to do is do your own research and go about writing your article.
If you`re writing your own copy then you`re not breaking copyright by linking to their website. The only time I`ve ever heard of any real issues involved a website including images from another website in their page. The company using the images tried to get around copyright by claiming they never actually made copies of the images.
I don`t really think the sites I`m planning to link will have a problem with it. I will simply be directing more people to their sites for further info on subjects I`ll be writing about myself. I was just wondering about etiquette.
Bardstuff, I like your idea of asking them down the road for advertising. That`s a real possibility.
Vicki, send me a copy of your newsletter, when you are done.
Secondly, it`s good to call the company you want to link to, besides if you have more than 12 links on your newsletter, is it really your company`s newsletter or helping other companies market their products and services?
I myself don`t like linking to other sources, most of the stuff we write is in-house material, and in our newsletters we always talk about, web design tactics, web hosting services and what to be careful with, current security issues, domain name registration specials. If any one is interested send me an email, and I woul gladly send you info. Vicki my email is: firstname.lastname@example.org
I wasnt to see your newsletter when you are done