Here`s the link
Hi Mary :-) Welcome to the forums....
Here`s what I`m seeing, and understand that I`m a big proponent of
locally based magazines like this! On your landing page, the text is
too small. I have a 19" LCD panel, with a high resolution, and it`s too
small for me to read at all.
One way to fix this is to set your default text size to "small." Don`t
set it to point sizes, or even to percentages. "Small" is the sort of
basic font size, determined by any browser. So whatever the viewer is
used to, that`s what they`ll see. If they need it bigger, they can
change their browser.
Secondly, there`s too much whitespace between your top banner, and your
first article. It looks weird...as if there`s nothing happening on this
magazine, and it`s unprofessional.
What I`d do is use that white space to get excited about Memphis, and
the things you want to write about in the magazine. Get ME excited!!
:-D Y`know? Don`t just start right in with....here`s an
article...oh...here`s another one (snooze). Oh yah, here`s another
If you`re going to have a photo essay, then make at least the thumbnail
click-able, and certainly the title as a click link. The whole point of
an online magazine is the hyperlinking, and quickly being able to
Now, as to your question. You don`t need to be involved with major
media. What you want is a way to emotionally connect with your
audience. How can you do that?
Why did YOU start this magazine? What did you feel so strongly about,
that you were "driven" to put it into words and pictures? Write that
down in a document somewhere. Then edit what you wrote. If you`re like
a lot of people, creating content is one thing, editing is very
different. You`re probably a very good editor. AND...it`s probably a
lot easier. :-)
Edit your initial draft with the thought of "How is this going to get people in Memphis excited?" Not "interested"...excited!
This looks to me to be a magazine about food. Since I`m only here for
the food, and food is the essential meaning of the universe, you`ve got
my attention. :-) I don`t live in Memphis yet, but I expect your
magazine to convince me I should move there.
Right? For the food, of course!
Do some reading about a special area of photograph---food products
photography. Make those pictures enticing. Then take a look at your
format. You should be including "food critic."
From there, I think you`ll find it easier to get some advertising,
endorsements, and money from all the local restaurants and food places.
If you can show them increased interest, they`ll probably come to you
for help to advertise. But not standard advertising---enticing articles
as to building their own customers.
There`s a synergy here. You have the time and passion to go out and
sell restaurants, food places, eateries, and the dining experience. The
owners don`t have that time. They`re busy running the destinations.
Your shared market is anyone who wants to go out for some food. :-)
That`s a lotta people! Main, common question: "Where should we go for
If you use your limited advertising resources and put up a Yellow Pages
ad, under Restaurants, "Where do you want to go for dinner?" Then have
your Web site, that`ll help. Don`t even need a phone number...just a
box ad, with a URL.
Then list yourself in whatever local papers, same question, same URL.
You can talk with the people in the Chamber of Commerce, and tell them
about the *service* you are offering. They`ll likely be willing to help
promote you to their customer base.
Oh yah....and those OTHER things you write about...besides the food.
Well, I`ll bet you could likely apply the same marketing strategies to them.