Hi Sandy :-)
My first thought is that it`s WAY too complicated for someone to
consider, unless their either very wealthy, or utterly and hopelessly
paranoid.
That being said, and knowing that you`re searching for ways to hit a "chord" with the general public, here`s an idea for you.
Not long ago, I did some freelance writing for a site about college
life. One of the articles was about college dating and blind dates. I`d
thought for sure, that I`d seen a place where people could register
before going on a blind date, as a safety measure.
I looked everywhere, and eventually found the 1 site, now out of
business, that I`d read about. From there, I was disappointed to see
that nobody is handling this kind of thing. So here`s the idea:
You provide a place where someone going out on a blind date enters
basic information: the name of the place they`re going to, the time and
date, who set up the date, and some notes. It`s a way to let someone
know in case there`s a problem.
Because you`re a security firm, you`ll have instant credibility. From
there, you can capture email information and later, if the person is
interested, you THEN can offer a basic background check.
In other words, instead of plunging into paranoia and background checks
before someone even has met the other person, why not offer a Free
service to get folks interested and onto your site. That gives you a
mailing list, THEN a service that would be great. After someone is
interested in pursuing more dates, they might be willing to spring for
a few bucks to get that initial report.
Think of all the college kids away from home who have nobody really,
who knows where they went? The freebie could be a passive registration,
like a diary entry. For a small fee, you could offer a "call-back"
option, where they specify a time, and you call them to make sure they
got home safely.
Y`think?
You could make this a separate Web site, or not. Up to you. The key
point here is that we all know that if you can offer something for free
to get people to subscribe, it generates a goldmine of people already
interested in your product.
This concept of simply posting a note of where someone will be would be
easy to accomplish, could be done for free, and would get you that
list. The "call me later" would be a small fee, like...a dollar, but
would get some financial interest going.
From there, I think it`d be a much easier sell to offer a background
check. All of it could be an integrated Web site, with a link to your
other PI business for more serious matters.
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