Kim and CF, I appreciate your responses. Typically February and March seem to be slower in retail sales, so it made me wonder if other online retailers offer specials and sales at theses times, or if they do at all.
We usually run our specials around holidays and have varied from running a special for a week, or running it all month long. Do you realize you can almost find a holiday in every month? Right now we could do a St. Patty`s Day, Easter or even Tax time!
Most of the time we send our special out to customers that have signed up to receive them. When we do that, we let them know our special is not online, our sale and discount prices are for them only.
I find we gain many customers by word of mouth. We have not implemented any type of referral system or thank yous, but that`s not a bad idea Kim. I find it very beneficial running specials with our existing customers. They seem to appreciate it, and we`re subtly reminding them it might be time to order again.
I do get tired of trying to be creative though, what to say, and what to offer different. So, I guess CF, you`re saying your business coach takes care of that for you, that`s great! I`ll just have to put my thinking cap on again.