One way links are links to your site from other sites that you don’t back link to. The message that one way links send to search engines is very important, that your website is so valuable that other websites want to let everybody know about it.
That would be the logical thing to do, but a lot fail to realize. You have to consider what linking with other sites will cost you. If indeed you linked to sites that are not related to your field/business, they might take advantage of you and could create hassle if they bombard you with unnecessary stuff like spamming and such.
a great way to acquire one means links is to write articles and put forward to article directory. you can also do social bookmarking, such as digg and propeller there are many ways to get one way links and it defenitely make a big difference for how you rank in the search engines.
One way links have so much importance to build the traffic on your website than two way or reciprocal links. In two way linking, both websites exchange the links and Google doesn't give the priority to this thing and ultimately the ranking of the website goes down. On the other hand, In one way linking, if we get the links from .edu or .gov sites, then it will be so helpful to improve the ranking of the website...
Some time one way link is helpful if you write article and post it succesfully and after you doing bookmarking on it that is the best one way to get more traffic on your site.Thank you
Regarding your claimed:
"On Google (for MoonTownCafe) we are optimized for:
And many more. Take a look on google to see for yourself. This took so much work to achieve."
I checked, and none of those "key word" show you in google result at all for your "www.MoonTownCafe.com"?