I have a detail service in LA and I am trying to take my service to the next level. We have a lot of high profile clinents but i want to make service avalible to common people. So I came up with a service package that new car deailers can offer to ther client`s upoun the purches of a new car or truck. the service will be a detail package for 24months at a unheard of price of 1299.00 that includes 24 complete details we come to you to do the service.My vision of this is not to short change my self but to create a large client base for up sale because were in the custom motoring also so i think it would benefit me in the long run to offer or service at a rate that is considerd a steel tell me what you think. all feed back is good feed back.
I think idea makes since. My family owns a detail shop as well. You could sell your package as 90 day finance option or they could give a coupon of what they paid for the year to friend or family, so that your business can up sell them once they get there.
If you could get the car financing to include this as an option, the
customers would buy it at the time they had the money. Then, having
already purchased the package, they`d likely take advantage of it. When
they`re in the store, you have the opportunity to sell them up into
Another possibility....could you somehow interest insurance companies?
I`m thinking that detailing might come into the area of "preventative
medicine?" Might be a stretch, but I live in the Midwest. We get lots
of snow in the winter, then plenty of salt to melt it. The salt causes
more rust, etc.
If I wash the car in the winter, removing salt, it helps prevent rust
and stuff. Is there something like that, possibly, where a reduction in
rates might be an added incentive?
My big concern is the idea of reducing profits in order to increase
volume. It`s a normal business model, but look what happened in the
computer industry. The profit margins for mail-order computers came
down to such a fine line, the volume had to be massive. When computers
saturated the market, many companies went out of business.
The way you wrote the above, it almost sounds as if you`re prepared to
turn your whole business into a sort of "loss leader?" Wouldn`t that
devalue the whole detailing system you use to differentiate yourself as
a high-end clientele business?