If this is your second or more try at this, it is time to consider hiring a web designer. With your current design, customers are not liable to stay for very long to shop.
Just a few
major fixes that are needed:
1. Google ads along the side make it look like a scam.
2. The logo needs a graphic redesign and update.
3. The big "HI" on the homepage and the long word document-looking text block does not look professional
4. Using paypal may seem cheap on your end at first, but for the average customer who does not have a paypal account, they will turn around and leave once they realize they have to go through paypal to buy from you. Look into merchant accounts and get an ecommerce hosting package with a custom cart system.
I recommend reading this article to get some more insight. And remember, web users are ruthless these days, demading only the best in site look and usability. If your site is hard to use or not eye-appealing, most people won`t think twice about leaving and finding something that looks more authentic and `hip`. The Clueless Business Owner`s Guide to Going Online
Let me know if I can help,