I`m going with first impressions. Mostly, I think that`s the way people
arrive at a Web site, excepting those rare instances where they`ve been
referred personally or in relation to something. So they look, get a
quick first impression, and either get pulled in...or click away.
I like the colors. They`re peaceful, easy on my eyes, and have good contrast. I can read everything.
I don`t like the "A Business Support Service Company." That sounds like
ServiceMaster. You`re a VA, and I`d like to see a better description.
Something along the lines of "Virtual Assistance & Office
The big problem, aside from the questions Nikole discussed quite
solidly, is the "passive voice." And as Nikole pointed out, be direct.
Get specific. Be personal. Build a journey, then "call the customer to
Lose the ellipses...it makes you sound tentative or contemplative, not confident, immediate and specific.
You need a Virtual Assistant (VA) if you:
- Write for your business or for yourself, or you`ve been thinking of updating your company marketing literature,
- Spend way too much time with administrative tasks,
- Have been embarrassed because you forgot an order for a client,
- Don`t have the time to invoice your clients, and so many bills but no time to pay them,
- Have no time to spend on marketing and generating revenue,
- Find yourself spending less and less time doing what it is you love.
This is a little tacky (in my opinion):
You need me! You need KDM - A Business Support Service Company!
I prefer to see some objectivity---the editorial "we" in most type of
content, but particularly introductory content. It makes the company
sound more professional, and you can talk personally in your résumé or
bio. So maybe a change toward:
KDM can free up your time, organize your business, and get you back to the business of running your business.
Contact us at: firstname.lastname@example.org
The layout of the "Services" page is too compacted. There isn`t enough
room to quickly see each of the services under each subheading. So you
could remove the bullet "table of contents" at the top, use those as
subheadings, then put some bullets below each heading for the most
important service areas.
I like the rate sheet. Far too many places don`t want to tell you what
they charge, under the old psychology of getting someone curious and
wanting to ask. That`s fine in a physical store, but not (in my
opinion) on the Web. That`s all about speed---tell me now!
The "About Karen" is where you use the "me," and that looks fine.
Rather than read about your passion, I`d rather read about your
background and experience, though. How long have you been doing this,
why do you think you`re a pro, and what are two examples where you
saved a client some goodly number of dollars. :-)
Contact Me is find, and can just have your contact info. I see no
reason why you shouldn`t also have it on the home page, but that`s
personal choice and aesthetics. A contact page is good, useful, and
You also might want to connect up with Tawnya`s
site (community member), and provide it as a link for more information about VAs
Overall, it`s a nice site. But I think there`s opportunity for SEO
writing. To accomplish that, you`re going to need a strong "theme" for
branding YOU as different or at least separate from all other VAs.