Great job getting your site up and running on your own! Doing things from scratch gives you a lot of "technical" things to focus on -- but that`s not what you as the owner should be focused on.
Your #1 responsibility is marketing, and that means connecting with and influencing your target audience. There are dozens of ways to do that online, but here are three quick ideas to get you going:1.
The place to start it all out is at the very top of your home page with an attention grabbing headline. You seem to know your ideal audience pretty well, so what are their highest needs? What are their hot buttons? Put their top need/want/desire in an easy to read straight up headline that resides right at the top of your home page. And link their wants with results, something like:Attention farmers, hunters, and all country folk:
Discover The Wood Heating System That Slashes Your Propane, Electric, or
Oil Bills By 60% Or More!
The "Attention ..." is what`s called a superscript. That goes in smaller font off set to the left above the headline. The headline itself should be in a big/bold font (size 18+). Of course you`d need to be factual in what you claim (like the 60% reduction) -- but put that powerful benefit right up front!2.
Next, remove all the clutter and direct people to take action. There is way to much going on the home page. Studies consistently show that when people are given too many options, they will not make a choice. (It has to due with our psychological need to be right. Too many choices makes a person feel like they might make the wrong choice.)
To avoid this, make the second most prominent focus (after the headline) your call to action. And the most important actin is not what most business people think. It is NOT making a sale. It IS building your prospect list.
This can be dome with a newsletter, ezine, e-course, etc. But in your case, I think a "special report" highlighting several case studies and success stories that show how simple and effective your units can be would be best. You have to "sell" the report, with a call to action like "Grab your special report that shows you how to slash your heating costs by 50%. Normally $29 -- it`s your for free!"3.
As far as your desire for frequent updates, there is an exciting new software that you should really consider to replace your existing site. It`s open source (so it`s free) and it`s called WordPress. It`s actually a blogging software, but it allows you to integrate as many static (standard) pages as you want from an easy to use admin panel with no knowledge of code. As a matter of fact, it`s so easy to use that if you can use Microsoft Word to create and save a document, you can create and have a new web page live on the web in the same time.
You can download this world class software for free at www.wordpress.org. Since you already know how to use FTP, the most difficult part is out of the way.
If you have any other questions Scotty, feel free to contact me directly.
BTW -- one major benefit of WordPress is rock solid search engine rankings with the right strategy. Just one more reason to make the switch.
John Paul Micek
Business Acceleration Coach
Win more traffic, customers, & cash online. Grab a free excerpt of the hit book `Secrets of Online Persuasion`
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