... Ahhh! IC. I will state upfront, I didn`t read through all
the copy, so my comments do not dig into the aspect of copy writing so much. I think your site is laid out well, but had an amateur feel to it. Almost as if it were your first version of your business website. When first arriving I thought I was about to read a blog. It has that "blog" feel. This might be what you are trying to do, so it`s not a dislike, it`s just an observation.
Upon viewing the first page (home) I was immediately bored. There is not much in the way of visuals to tell me why I should read. Yes, if I read the home page, I would know, but do you expect everyone to read it? I think it would be great to provide some type of imagery to depict who you are. Maybe just a little personalization (images) would work.
As I started to read, I felt it took a long time to get to your point. Maybe a headline can be utilized to describe what I am about to read about... This sentence really told me the most about what to expect on your site. "Carlisle Bookkeeping Service is more than bookkeeping. We are a business to business consulting firm." Could you
use this as a headline? Not in it`s present state, but by getting this sentence down to a headline size.
I felt (if I were looking for a bookkeeping service) your site had useful information (ie. Dates of Importance, Services & Industry Links) but the look and feel didn`t leave me feeling confident about your experience. I don`t see any testimonials. You have "supporters/sponsors" but that doesn`t lead me to a method of checking up on your skills or accomplishments as a bookkeeper, and especially not, your skills as a consultant.
I am sure other will have much better comments than I... so stand by.
Vincent Wilcox (a.k.a. KRAKR)
My band: Letters Make Words