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Ok-Let me have it! Am in the homestretch or just kidding myself?

 
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beautifulpetunia

posts: 327

Jul 16, 2008 2:50 PM ET    Quote  Report Abuse
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Hello to all you fine web folks under the SuN! I have been toiling away building a webstore that works with my website. One day, when my company grows up, I will have the honor of hiring someone expert. But for the first launch, here is the web presence for GreenBeans, and it works well with the brick and mortar aspects, which is the main objective right now.
 
 Does it scream amateur? Is the store and site too disconnected? The url for the store has to change, but that is easier said than done, as it appears. As my hosting company works on that, and before I think I am in the homestretch and can just fine tune my product lisitings, promotions, and add add add, please let me know where I stand from you`re perched!
Thanks a million!
 
CraigL

posts: 9051

Jul 16, 2008 5:25 PM ET    Quote  Report Abuse
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I wanted to know more about Green Beans, so I clicked the "Get Greenbeans for the Stuff you Buy" link, and got an "Unexpected Result" error, with no page.

I think you should have content right on the front page, between the left graphics and the right sign-up graphic, which explains in a nutshell what are greenbeans. But I do like the graphics, and the site looks nice and clean. :-)
Webline

posts: 687

Jul 16, 2008 5:55 PM ET    Quote  Report Abuse
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The look is clean, simple, uncluttered, and the graphics are pretty good.

Having said that .... I have no idea what the true concept is just by reading the main page ..... to me, that`s where the real message should come across, and fairly quickly.

I get that it has something to do with recycling, and shopping, and rewards ..... but I still have no clue what it really is, what it does, how it works .... or anything else.

Maybe it`s just me that is missing the point, but if I don`t "get it" on the first page, I probably won`t look any farther.




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M Hall
Website Critique Community
International Society of Curmudgeons


beautifulpetunia

posts: 327

Jul 16, 2008 7:14 PM ET    Quote  Report Abuse
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Okay, mission one (and perpetual mission) to clarify what GreenBeans is all about and why you should join, shop, recycle & donate!  Gotcha, am on it.
 
Mission 2: change url of store (done, didn`t realize hence all of the dead links) please try again and lemme have it!
Thanks!
vwebworld

posts: 1237

Jul 17, 2008 6:00 AM ET    Quote  Report Abuse
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I agree... I do not know how it works. How do I get greenbeans? Do I send my recyclable item to you or someplace else? and most importantly what item(s) is recyclable?
 
I`m assuming the recyclable items are batteries - from cell phones, lap tops...etc. But just a guess.
 
Your shop is ok as far as being "connected" design-wise. There are however a few important pages that are blank... About Us, policies, and privacy.
 
Curiously, there is a link on the shop page for "members only catalog". If that is a marketing / benefit feature that should be explained- what the benefit is? What "membership" involves?
 
~Roland


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Web Design | Best Beef Jerky | ecommerce articles | Follow vwebworld on Twitter
beautifulpetunia

posts: 327

Jul 17, 2008 12:05 PM ET    Quote  Report Abuse
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Thank you for the critique. I will continue to work on presenting clearer messages. There are 2 ways to get GreenBeans and 2 way to "spend" them. You get GreenBeans when you recycle (right now it is only cell phones and batteries but we are working on contracts for plastic bags &c) hence the vagueness is projected, but you are right, I must at least temporarily claify that. You can also get GreenBeans when you shop on the site (which right now only includes one product line but is already expanding as we are in the process of approving 2 newproduct lines) . At the end of each season you get your GreenBeans Rewards (an accumulation of the beans you`ve earned) to spend in the store or, anywhere paypal is accepted (our agreement is with paypal right now, but hopefully will break free one day!)  OR you can donate your beans to a charity of your choice. I guess my challenge is taking that moutful and digesting it down to a few concise statements that convey this process clearly.
 
Will transfer the old About Us page to the new store site. Policies and Privacy are so important, can`t believe I missed that! Thanks for the heads up, must be going snowblind!
 
I created the mebers only area to serve our wholesale network, but I have realized that there is no way to seperate the wholesale members from the regualr GB`s members at this time so I should probably remove it.
 
I will continue to fine tune and welcome additional comments and updates!
Thank you so much for taking the time to help!
Videography

posts: 672

Jul 17, 2008 3:31 PM ET    Quote  Report Abuse
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... There are 2 ways to get GreenBeans and 2 way to "spend" them. ...


Don`t explain it to us here, make it obvious on your site then ask us to look again.



-------------------------

Steve Mann
Internet Videographer
MannMade Digital Video
My Email


beautifulpetunia

posts: 327

Jul 17, 2008 5:34 PM ET    Quote  Report Abuse
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Loud and clear Videography! Here we go...
Okay, so with CraigL`s good sense advice to use the middle, I can see immediately what a difference that makes!
 
Now, the real question is what do we think about the words filling up the space? Listening cap is on!
 
Thanks!
CraigL

posts: 9051

Jul 17, 2008 6:06 PM ET    Quote  Report Abuse
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I would add only 1 single word: "designated."
"GreenBeans rewards you for going green!
Every time you recycle with us or purchase a designated GreenBeans product, more GreenBeans are added to your card.
Every season, you will receive your GreenBeans Rewards to spend!

Here`s what you gain from that single word:
  • You can now add a page, "How do products become Designated GreenBeans products?"
  • "How can I add my product to the list?"
  • "How do you know that I`ve purchased a special GreenBeans product?"
  • "Will you be adding more GreenBeans products to the list?"
And the ideas go on. :-D Remember, original content, added on a regular basis to a Web site is like "chum" in the water, attracting the big search-engine "fish."
CraigL2008-7-17 18:6:48
Calie

posts: 15

Jul 18, 2008 4:35 PM ET    Quote  Report Abuse
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Hi Beautifulpetunia,
 
I agree that it isn`t clear what your company does. But I think the solution to your website communication is easier than you think, you just need to simplify.
 
Your site should easily break down into the following pages:
About GreenBeans
Why GreenBeans
How GreenBeans works (join, shop, recycle & donate)
Contact GreenBeans
 
As far as the text filling up the page, I`d make the font size smaller as well as differentiated in size. This will create a visual hierarchy that lets the reader know where to go as well as create some negative space so that your imagery will breathe.
 
Best,
Calie
 


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Calie Anderson Design
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