You are unbelievable! Your advice is amazing. Keep up the awesome work!
That being said, I have a site that I have hosted with webmasters.com, I also used a lot of the tools they give you for free to build my site. I of course used DreamWeaver to edit some things in the Flash sections and so on. My first question to you is, What is your initial impression of my site? Second, In the Flash header at the top of every page there are two icons embeded. One for emailing, I assume, and one to go back to the Home Page. However, I can not figure out how to get these to function. Any advice? You are very much appreciated. Thank you and Best Wishes!
I guess I should put a link to my site in here Huh? www.executeksearch.com
Ok here goes: (also for some reason the link is broken, probably something to do with the forums. a quick copy past though fixed that)
- Man that flash header loads slow! I`d find a flash person (maybe here on the forums) to see about speeding that thing up a bit, I`m sure all it needs is a bit of optimization of the image assets (if you need a freelance guy to do it PM me and I`ll give you an email.)
- Your menu is flash, yea that`s "neat" and interesting but if you get one of the 2% of the population who doesn`t have flash installed you`ve just limited the way the can visit your site. I`d figure out a way to turn those into images with a roll-over state (changes when you mouse rolls over the image). Also it loads slow as well. remeber you have precious seconds to keep a visitor on your page (yes seconds, about 15 - 20 if your lucky)
- Your site is only 707 pixels wide, you`re WAY to small! 15-25% of Internet users are on 800x600 and at most (not all) are at a resolution higher than that. Even with the 800x600 visitors you`re wasting 53 pixels of space on your site, and your making it look abnormally small on those larger screen. I`d figure out a way to stretch the site to at least 760 pixels, and in a year or two look at going bigger. (i really don`t recommend many sites go above the 760 width).
- You have a background image for your site which is a sliver image (small thin image). This image has to be repeated multiple times both horizontally and vertically to achieve the look of your page. I would suggest you dump the image and just use a solid background color vs. the background image.
- Your pages are all named index-x with x being some number. This is fine and not "wrong" but if you change your page names to real names it will also help your search engine ranking (yes the name of your files play a roll in that magic we call Search Engine Optimization!). my recommendation is as follows:
- index-1.html ---> aboutus.html
- index-2.html ---> jobseekers.html
- index-3.html ---> employers.html
- index.4.html ---> currentopenings.html
- index.5.html ---> corporatenews.html
- index.6.html ---> contactus.html
- index.7.html ---> privacypolicy.html
- Not all your pages have title tags. go back and make sure each page has a title setup. i would recommend that you do the following: PageName - REALLY brief description EG: Contact Us - Contact the team at executeksearch today!
- Figure out how to get your contact form fit into your web site template, as it is now people might be a bit turned off.
- move the google ads either dead center or figure out a way to incorporate them into your template (remember those 53 pixels we were talking about!)
ok now a bit about each of your pages:
about us page:
- more content! this is your time to shine. think of it as your elevator pitch to the world. over 70% of people who visit a site for the first time and know nothing about a company will typically go to the about us page. Talk about your company and services and be sure to link from within your content to key pages on your site (ie if you talk about employers link to the employers page). These embedded links work much like those shelves at the check-out aisle. There it`s an impulse buy, here it`s an impulse click!
- Make your service points a bullet list, if you can use graphic vs. the normal bullet point.
- make the "call or email today" a hyper link to the contact page
- All your links go to the contact page but on the contact page you don`t talk about those items. This will confuse users. I know content is hard to write but the more content and pages you have up the better chances you`ll have of driving in traffic.
- Good content here, but i wouldn`t link to the about us page in your read more link. This should go to apage which then talk in great detail about the services you offer for employers and be the pitch that gets them to sign-up. Each service should in essence be it`s own page as well.
- Again all your sidebar links go to the contacts page. work on getting some content. turning each of these links into a separate page will be a lot of work but it will really help in boosting your search engine visibility if you can get some good content on those pages.
- give the user an expected timeframe as to when they will be able to browse current openings. Even if it`s as vague as spring of 2006. This might be just enough for them to remember to come back.
- Provide a link to your contacts page so they can "call and speak to a recruiter"
- Give examples of past job openings so people know you`ve actually placed people. If you don`t have any make some up for now.
- get your calendar into your template, or make it a pop-up window (around 400 - 500 pixels wide should be large enough)
- you have a blog! great! promote it on the front page and if you can get the RSS feed higher up on the page so people don`t have to drill down to subscribe.
- more meat here. you have a lot of pages pointing here right now, so you really need to look at beefing this page up. also there is no phone number yet you keep telling people to call (yes i know it`s in the left sidebar but that can be easily overlooked.)
Execupool and Execufile
- not much to say here, maybe a little more meat but other wise these are two great pages!
So what did i like?
your colors. very professional! and you are obviously starting to develop a brand. I`m pretty sure this is a template web site (probably bought from templatemonster.com, which is an AWESOME site) but you`ve done a great job in making it your own. I would really find a flash developer to help you out with that header. you can try to open the .fla files which should have come with the template and see if you can figure it out but trust me flash is a different kind of animal all together!
I recommend you pick up a book on dreamweaver to help you with getting your site in order and for continual maintenance on it. One i highly recommend is by a great group of people called sitepoint. you can find their book "Build your own standards compliant web site using dreamweaver 8 at this url:
and all their wonderful books at