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Yes, in order to sell any security (the definition of which is fairly broad) one must register that security with the SEC - unless they qualify for an exemption.
Most federal exemptions prohibit "general solicitation" -which your Internet approach would likely be.
The registration process is lengthy and fairly expensive and is usually not appropriate for a startup company - which I perceive yours is.
That said, there is probably a process that is appropriate for your situation. Selecting the optimum one will depend upon your capital strategy - which starts with how much capital one is seeking (now and in the future). After determining the optimum strategy, we find that our clients have much greater success when they are fully Capital Ready before they begin the process of finding their capital source(s).
Since every situation is different, if you`d like to discuss yours- contact me directly or send me a PM.
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Business Growth Masters, LLC -
Capital Catalysts for Entrepreneurs
Home of the Scalable Business Plan and QuikStart Capital Programs
http://www.bizgrowthmasters.com
info@bizgrowthmasters.com
