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As a start up, and the one who is actually trying to "Make it Work", you must be going through different phases of mindsets. While it is the same for me, I was wondering what are the MANDATORY things you do to make things work. Right now I am in very unfavorable conditions geographically, financially and motivationally. Nevertheless, I try to keep the momentum going. Fortunately or unfortunately, I am very talented and intelligent. I know for a fact that too much intelligence fails when it comes to wisdom. So let me enlist a few things I do or try to definitely do on a daily and regular basis to make things roll. Of course, I start writing this when things are really bad, to keep myself motivated. Hope it helps, and you give good feedback!
1. Use "Habit". We are creatures of habit. So try to get everything working in regular cycles.
2. I use a list of "Wants" to clarify what I exactly need. The list is in mega and micro format. The mega list has stuff such as "make a happy company" and micro list has stuff like "Simplify the product/website so that people 'get-it'".
This list is CRITICAL both for you and people around you. This list makes it clear what you are going for to yourself and to others. It makes you focus and work on the right thing, alerts you when you are derailing, and MOST OF ALL, keeps your community on the correct attitude and square. Also note that, changing this will really piss off your community, a.k.a employees, family, love and mostly investors and believers. Don't let them down by messing the want lists us.
3. Your body and mind both are engines. Both need heating up, both have an optimal notch, and both need maintenance. Exercise, do some mental cleaning up or healing, and get your body and mind ticking at your own beat. This beat, or "tick" of your body and mind, is specific to you. Find it and work at that speed. Each person has his own tick.
4. The demoralizers. Yes, those people are quite our strength. They do a good job in pumping loads of crap into our heads on how things will not work. Once a guy was telling me that most startups come as brilliant ideas and fail. I did agree. I told him most startups come with a brilliant idea and then they meet a guy like you, and they go down!
Okay, so what do you do? Remember this. I extracted this principal from a financial advisor. It works for us well.
Think of a captain in a ship. Average ship. Each time he leaves port, he goes through a check list. Ensures all the mechanical things are intact, timing, weather report, speed, the route the ship should take, and crew. While at sail, the captain does regular checks on the course. If the ship is off course, he brings it back in. Remember, that if one compartment of the ship floods, or the cooker in the kitchen stops working, it does not mean the ship is sinking. Apply this to your business. Every process, once done methodically, yields results. Even rarely when they don't, there would be a huge benefit for the person who took it, experience-wise and strategy. A captain becomes a good one by doing the mistakes. Life and work is no fun without troubleshooting. In fact, the fun in anything is taking up problems and fixing them. Whats so interesting in bringing up a child that does not give you "any" trouble or loving a girl that doesn't need care? Businesses are the same. Problems are what make them lovable. So let em come.
Hope that helps.