If you've been involved in sales and/or marketing for any length of time, you've probably heard the term "Unique Selling Proposition." But just in case you haven't, let me explain what a USP is.

A Unique Selling Proposition is what makes a business unique and/or different from all other businesses in its category. For example, the USP for a high-end restaurant, might include the exclusive clientele it serves, a specialized menu, white glove service, as well as other exclusive amenities. Continue reading Obama, Giant Lollipops and Unique Selling Propositions.

David Jackson 

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