I vaguely remember your previous site, based on the posts above. Looking at this one, you have nice colors and good clear images. However, this version does nothing for you. I give you credit for making changes and trying to make it better, but viewing it as a first time visitor, I just don`t get the point you`re trying to make with it. What do you offer me as a potential customer?
You have an image of an old car at the top. How is that relevant to what you`re doing? It brings to mind autos, maybe nostalgia, but nothing about design in the context of your business. You have an empty left column, serving no purpose at all. You have different font sizes, types and colors, which lacks consistency.
You barely mention what you actually do, and you aren`t showing us what you do when your service is mentioned. Overall, there is very little information about design services for your visitors to make them want to look any further.
Clicking on "Products", I expect to start seeing, well, products. Instead there is a message, and more clicks to actually get to what you should already be showing me. If the small image is a visitor counter, it shouldn`t be in the middle of a page, but in the footer so it isn`t part of your content.
Clicking "Design Services", the top of the page is all text, again different fonts, and reading it, it doesn`t make a lot of sense. Note that I still don`t see what you actually offer until I scroll down.
Now, off to "Catalogue/Order". Again, all text, shipping information, sale prices .... where is the product? In a photo album that doesn`t really show off your products.
We live in a "microwave" society, and on the net people can have very short attention spans. If Site "A" doesn`t show me what I want right away, there is always Site "B", "C", "D", and probably thousands more that I can go to. So, make everything on your main page relevant to your service, get your point across quickly and easily, and set yourself apart from the others. Make me, my needs and your solutions, the focus of your introduction.
I know this all probably sounds like I`m being mean or overly critical, and I`m not trying to sound like a total jerk. I really think the look is 100% better than before; you`ve done a great job in making the site more attactive and improved the general layout, but I believe you need to focus more on simply showing off what you do right away, and how it benefits your visitors.
Webline1/2/2009 5:37 PM
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