You could write your entire Web site without any pronouns at all, other than those referring to the customer. Then, on the "About Us" page, which specifically means a personal bio or autobiography, change the POV. At that point, if there`s only one person ("I"), the company appears differently than if it`s an organization (" we").
This is the approach I`ve decided to go with, for now. The FAQ page refers to me in the first person singular, but every other page is "you" focused or uses the company name if there`s no way to rewrite it. I guess I`ll have to testdrive it a little and see how it works out. Thanks so much for your help, both of you, I really appreciate it.