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Not "Go Big," but "Think Big."

 
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CraigL

posts: 9051

Jul 20, 2007 3:03 AM ET    Quote  Report Abuse
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We have a topic going about whether or not the advice to "go big, or go home" is valid. It`s interesting how many people use the cliche, but don`t necessarily account for what would happen if you really did try to go big.

There`s a major difference between actively attempting to set up an IPO for a startup business, versus *thinking* about how you would grow big in the future.

I`d make an argument that ANY business idea should offer an expansion pathway, or it`ll quickly get boring. The expansion pathway is what you can imagine the idea would look like on an enterprise level.

In other words, suppose you want to set up a college laundry service, like the Suds business. Initially, you get a brainstorm---why not do kids` laundry and deliver? Excellent!

Step 2 is to build a laundry business, in one town, with one college, delivering only the laundry from that neighborhood. The result of stopping at that point would be to spend the rest of your life delivering laundry.

However, is there a Step 3? What about nationwide franchises of the same idea, around the country, with every college and university?

Can it get bigger? Suppose you were to expand into adults too busy to do laundry, living alone? What about road warriors, unmarried, who don`t have time for laundry?

The point is that although you may never choose to implement the growth strategy, at least there`s one in mind! I think without that possible growth, an idea will eventually become boring, drudgery, and end up feeling like "work."

Another applicable argument would be that unless you can envision an enterprise development, there`s likely a severely limited market potential for the idea itself. If it can`t grow beyond local neighborhood, then how viable, really, is the idea?

So *thinking* big is entirely useful. But I think attempting to implement a development level before having the capacity is a bad idea.
nhgnikole

posts: 2660

Jul 20, 2007 3:17 AM ET    Quote  Report Abuse
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I am going to fully make a confession.

Although I "think big" in my general life plan ... I really have no plans whatsoever in terms of business growth or direction. I`m really kind of just floating along, a feather in the wind.

That being said, when opportunity does hit, I turn into a hawk and dive on it quick!
CampSteve

posts: 1216

Jul 20, 2007 3:45 AM ET    Quote  Report Abuse
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I have a hard time not thinking big.  My business ventures are "going to change the world", or so I believe.  The ideas that charge me up the most are the ones that can indeed turn into enterprises, empires of their industries.  My imagination churns with growing possibilities and as I learn more about what the heck I am doing as an entrepreneur, I find myself applying these big thoughts into strategy.

This I think is the key to thinking big, being able to put those aspirations into a working strategy and getting them down in a business plan.  Make it real!
CraigL

posts: 9051

Jul 20, 2007 4:56 AM ET    Quote  Report Abuse
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I guess it`s the same as how people grow up in a neighborhood. They can choose to either wonder if there`s more in the world than just their town. Or, they can believe that the entire world is made up of a few blocks.

I think that having a sense of what could happen if you decided to get big, or fell into an opportunity, helps put a context around whatever you`re currently doing. But to arbitrarily say that unless you actively go out to get big (gigantic) you`re foolish, is a bit unrealistic.

It comes down to maybe two types of perception. If you put together a grocery store and don`t *think* big, there`s no way you`ll ever build a supermarket. (Well, maybe blind luck.) So you end up a shopkeeper for your life.

On the other hand, if you put the same grocery store together but at least contemplate what *could happen* if you decided to get big, you have a choice. You can choose to stay small for life-style reasons, or you have a pathway to develop.

That`s the point, I think---having a path toward personal development. Not business development---personal. When you can imagine a larger, wider context, it helps you grow and develop as a person, and in your experience. Otherwise, with no such vision, don`t you just get provincial and eventually sidelined?
theswaynester

posts: 988

Jul 20, 2007 7:39 AM ET    Quote  Report Abuse
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I can lean either way.
I do agree with CampSteve, the ideas that really excite me tend to be the "big concept" ones.
What I do find kind of annoying is there seems to be a prejudice in the business community that if you don`t "Go Big," that you`re some type of failure. Hey. Even if you start something up and it goes down in a flaming Hiddenburgesque wreckage, I won`t even call you a failure. I`d bet that fear of failure keeps more people from starting it up than things like money and time. I think I am misquoting Nietzsche: End the fear of failure and behold the failure of fear.

themerrybird

posts: 73

Jul 20, 2007 9:05 AM ET    Quote  Report Abuse
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FLying around makes me happy... if a bigger gust of wind helped me fly higher why not Soar? I believe the act of positive thinking helps the process of Go Big happen...If you can attain Big - why not? (coming from a wee place..lol)

storybookstudio

posts: 270

Jul 20, 2007 9:48 AM ET    Quote  Report Abuse
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While I do have short term goals (things that absolutely need to happen to get to the next level) I always have a bigger picture in my mind as the carrot in front of my nose. I don`t know if I will ever bring some of these ideas to fruition - and I will not feel like a failure if I don`t. At this point they are business goals that help me to get through the day to day tasks because it gives me something to strive for.

In terms of measuring success, I am just looking for steady income and be able to continue to design and launch products for children. On a personal level, I would love to eventually reach out to organizations such as children`s hospitals. Nothing would make me happier than the opportunity to share time doing a project with these kids with the hope that they might forget about their illnesses if only for a few minutes.



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CraigL

posts: 9051

Jul 20, 2007 2:56 PM ET    Quote  Report Abuse
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I do agree with CampSteve, the ideas that really excite me tend to be the "big concept" ones.

What I do find kind of annoying is there seems to be a prejudice in the business community that if you don`t "Go Big," that you`re some type of failure.


That`s what I was looking for, and because of CRS Syndrome, forgot the word: Concept!

  • Where this thread differentiates from ScrapBizKim`s question on action-based "going big or go home," is on the basis of Concept versus Action Plan.

I too, see that so many traditional business model people want to eliminate the life-style choice of putting together a small business. But what I wanted to highlight as a parallel thread is that a *concept* is like a vision.

If you have a small vision, you end up with a small result, no matter how much you think it can be huge. But if you have a large concept, you can choose either to keep it small, or "allow" it to grow as large as it possibly can go.

It`s about the choosing. :-)

stonesledge

posts: 1093

Jul 20, 2007 5:17 PM ET    Quote  Report Abuse
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I am in the same boat as Steve. I have to remind myself that every thought need not turn into a project. To keep it simple. But it seems that then i am not feeling as excited or passionate about what i am doing. I like to help people, sometimes I wonder if I should of just been a volunteer in a charity or a traveling philanthropist. I really come alive when i see people succeed, it is what i am passionate about so to incorporate what I have done, what I have built, my business is just a natural transition. I have been helping folks in life and in business as a business since 2002. Before that I was helping my husband succeed in his business and before that i was busting my but at any place i worked to help that business succeed. Since 2002 I have made it hard because of my own generousity to make barely a profit. I didn`t care if someone had money to pay me or not, i would help them. I learned a couple of years ago that I was not being fair to myself and had to figure out how to make money at what i do without feeling the guilt of taking money....my friends say I must have a worth issue???? I like myself but I always seemed to be giving myself away, so maybe some of that is true. I just think I am nice, i guess. Anyway, i figured out a "big idea" and have been trying to bring it to fruition. I offer a value of service and ask back a fair cost in return on a larger level, to reach as many folks as I can and to help them to help themselves to succeed. The bigger the idea, seems like the more time, energy, red tape, monet is involved. I definately have been feeling frustrated some days. But I smile when i think of my idea being able to help other folks "big ideas". So It pushes me along and i persevere. I have moments where I look at my daughter and husband and say to myself "I have a choice, i have an option...i could be a stay at home mom if i want to and do nothing else but be a great Mom and a wife and friend to my husband". Then i just don`t feel right. There are some things you feel as a person that you must do, you must accomplish and you really don`t have a choice. I am sure my house would stay cleaner, my daughter would enjoy more time with her mommy and my husband would eat up all the home cooked meals if i just gave up my "big ideas". But they know better, I know better. I will say that building upon a business idea, costs alot of time and money. I wonder when the latter will start growing and not shrinking everytime i go to the bank. There are so many people and things to pay for in business, and then there is the mortgage and daycare and all that other fun stuff. So here is to the BIG IDEA!! May they be well worth it!!

 

Erin (thanks for letting me let that out!!)



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CraigL

posts: 9051

Jul 21, 2007 5:26 AM ET    Quote  Report Abuse
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Erin, I don`t think you have a "worth" issue. That`s probably pop-psychology coming from people who don`t get into the depths. More likely, because you`re passionate about what you`re doing it doesn`t feel like work.

When it feels more like fun, it`s hard to remember to charge money for what you`re doing. I had that problem, when I started playing the piano for money. Fortunately, there were a lot of precedents for making money, charging money, and getting paid as a musician. But I still would play for free where I could have charged money, because I just....forgot. :-)

Another problem with those who say "go Big or go home," is what do you do with a service professional? How does a psychiatrist go "big?" What about any kind of boutique business, where the owner is the whole business?

The thing is, even with these examples, if you can still at least visualize a pathway to going big, I believe it helps reduce some of the stress, and possibly even boredom of always struggling. The psychiatrist could open a mental health clinic, then a hospital, or a chain. A boutique owner could likely do some training, scour the country for similar talents, and expand.

Maybe another part of this thread is that it semms just too easy for people who either aren`t running their own business, or who already are successful, to tell someone else to only thing Big.
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