Here is some feed back I hope will help.
The first thing I looked at was your meta tags for your home page. Your title is very short and you don’t have a description. So it will be hard for your site to rank for very many keywords. Also you have very little text on your home page, Just the “Welcome To Our Web Site” message is text, the left hand side of your home page is actually made up of images - so there isn’t much information for the search engines to use.
You should use “ALT” tags for your images. An ALT tag is just a way of labeling your images with keywords so the search engines know more about your site. If you don’t know what I’m talking about, the person who designed your site should be able to help you with this.
If you have a Google Adwords account, you can use their research tool to find out what terms people are using when they search for cribs. If you don’t have adwords, you can use this Google tool for free - http://www.google.com/sktool/#
to do your keyword research. When you include words like bedding, furniture, newborn, gift etc there thousands of searches each day where you can show up.
I would then create a separate page for each of your cribs, - instead of putting them all on one page. And each page could be written to score well for a specific keyword. Also if each crib has it’s own page you can show more pictures and go into more detail about what is unique with each crib.
Also, I think it’s a mistake to try selling cribs; you should be selling the idea of happy, safe, warm babies! Ithink video would work great for your site. If that’s a little too complicated at this point, at least have some pictures of babies in the cribs.
Lastly, I didn’t see any place where you talk about a guarantee - do you offer one? If so, I would feature that fact prominently. Do everything you can to remove the customer’s risk of spending $650.
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