I'm all confused on how to go about writing a PR campaign. Is it better to do a PR campaign or to just write a bunch of articles and submit them to article directories?
Right now my partner has been writing articles, and trying to get writers to post unique articles on our site. But that is just to drive visitors to our site.
The core of our site is to get reviews (and have users read reviews) of OBGYN's.
So I'm kind of confused on how to market/do a PR campaign for my business.
Any thoughts on how to approach this would be welcomed.