There`s a fabulous story from history that never fails to raise my
spirits. It comes from the days when Spain was the world super-power.
The British were fed up and wanted to start their own empire.
At one point, Spain sent almost her entire fleet to the British Isles to demolish the young upstarts. It was the Spanish Armada
, back in 1585.
These were hugely powerful ships, and Spain was a very powerful nation.
The English came back at them, with help from allies. But what really
grabs me, every time, is the story of how the low-end guerrilla
fighters used very small boats to do incredible damage to the gigantic
It was the speed and maneuverability, along with the independent,
non-centralized decision process. Each little boat could literally run
rings around a galleon, long before the big ship could even start to
turn. Not to mention space to turn.
The lesson, handed down through history, is that a very small entity
(like a business startup) is often WAY faster in anything than a large,
established, habit-infested corporation. One person makes decisions,
then acts on those decisions immediately.
The net result is that startups can often compete with major companies,
not only on a peer level, but in speed. Then there`s customer service,
product customization, personalized services, and geographically
If you get an order, you send a note back to your 1 customer. Do you
think The Country of China is going to send a note to anyone? :-D
"Hello, We are the People`s Republic of
China, stopping by in your mailbox to thank you for your order. All
1-billion of us would like to know how you liked your shopping
experience with us. Please use the "Reply to All" button on your email
program, to speak with all of us."