I have what I feel is a solid business startup. I am a graphic designer with contacts in the print industry and am working on creating a monthly or bi-monthly direct mailer coupon book. I feel that I am priced competitively with other local options and offer an upscale product to what is currently available.
My problem? I work full time and only have free time in the evenings (great for design work, bad for sales work)
I have set this business up so that there is not upfront cost. I secure the ads, collect the money, print and mail, repeat. I do not have cash to pay a sales person.
Can anyone offer ideas on how I can get the sales work done?
I can pay 15% commission for a sales person (roughly $50 per ad sold), but I need to have a minimum of 20 ads sold before I break even. And I cannot pay until I have collected for the ads. I am planning on mailing to all 15k homes in the city.