I don't believe a niche business takes more work to get the word out there.
Also, with a niche, you can charge much more money for more specialized products.
On the internet you can find the people who want what you've got immediately. They're already lined up as "Presumers" on Facebook, Twitter, Linked In, Meetup, Youtube or whatever.
I believe that if you don't have a niche, you better have a lot more money for ads and be prepared to earn a lot less money per customer.
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