If you are not reading the major newspaper in your locale daily, you are missing great insights, knowledge and wisdom to have intelligent conversations with all manner of clients, prospects and centres of influence.
I live in Australia, and I read the Australian newspaper every day. A lot of my consulting work is in the financial and professional services sector; so I read the Financial Review every day. I subscribe to the Wall Street Journal and the New York Times because I do business in the USA. I also subscribe to a half-dozen business magazines.
When I meet somebody at a dinner, business function or at a barbeque, I can hold my own and converse on any manner of topic generally. And I know how to ask intelligent questions based upon what I have read.
People will become very interested in you, if you know something of their industry and if, even better, you know something of their particular business. The newspapers give you that edge.
If you also read the letters to the editor and op-eds you will get a feel for the general consensus in the community on topical events.
Executive Wisdom Consulting Group
Founder of the Society for Executive Wisdom
Strategy for Professionals: www.strategyforprofessionals.com