My point is that if I`m a nurse, buying products from a site, I could
care less about a newsletter. I get tons of magazines, news letters,
memos, reports, demands, and other reading material at work. I already
know most of what`s "news" (if I keep up in my field).
A newsletter isn`t an advertising flyer. If I shop at that products
location, all I care about is possibly a periodic email notification
that there`s a sale going on. If it`s targeted to my buying patterns,
so much the better.
Where I can see a value for a newsletter is from an information or
research site. If I regularly visit someplace that tracks endangered
species, for example, a newsletter would be helpful to keep me current
in a subject not covered by the mainstream press. It`s a special
interest of mine, in which case I get "special news."