I don`t sign up for e-mail newsletters. As I mentioned in a recent blog entry, I have several thousand emails in my inbox. And as of right now ... well I`m almost embarrassed to say how many mailboxes I have in my Eudora.
So when someone has a newsletter and only offers e-mail subscriptions, I pass 99% of the time. I mean, it would have to be something REALLY GOOD for me to read it and sign up for it. I think every time I sign up for an e-mail newsletter, I end up opting-out within a few months. And the few I do read, like SUN ... they don`t appear right in my email so I end up just clicking that link to let me read them online. For the most part, if I can`t read it in NewsFire, I`m not going to read it.
What`s the point of this random rambling? The internet is about choices. You shouldn`t just offer e-mail newsletters ... give people an RSS feed of your newsletter through a company like Feedburner so that your readers can sign up through email, feed readers, MyYahoo!, or whatever. I know the "point" of a lot of newsletter signups is this notion of "building your list". But if you goal is a quality product, more choices = more subscribers. It took me less than an hour yesterday to set up one of my clients with a hidden WordPress blog that was connected to Feedburner. You can even completely modify the display of WordPress so that you can post newsletter archives to your site as well, thereby generating search engine traffic with your content.
I have to ask though ... do other people feel this way about signing up for e-mail newsletters? I do have quite a few people who chose to subscribe to my article/blog site via email, so obviously they aren`t as against e-mail newsletters as I am.
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That PHP Girl
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