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New website for a new twist on an old idea.

 
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handycartman

posts: 5

Jul 22, 2007 1:03 AM ET    Quote  Report Abuse
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Hello, I have my new website up and running. I know it`s very basic but let me know what you think of the concept and the sales pitch. Thanks James

http://www.myhandycart.com/

CampSteve

posts: 1216

Jul 22, 2007 1:47 AM ET    Quote  Report Abuse
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Interesting concept.  I`m definitely not the type of person who would use it so I will try to be subjective.

The site has too much copy all in one place.  It looks like a daunting amount to read.  You should also separate the consumer info from the advertiser info.  For example have two buttons on the home page, one for each leading to more detailed information pages.

As far as the concept goes, how come it doesn`t come with a lid?  It would be a much more appealing product if you still didn`t have to load bags in and out of your car each time.  Just lock on the lid, drive the cart home, roll it into your kitchen and THEN you unload the bags for the FIRST and ONLY time.
handycartman

posts: 5

Jul 22, 2007 2:20 AM ET    Quote  Report Abuse
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Steve, thanks for the advise. I have separated the pages out like you
suggested, it is much better that way. The reason for no lid is because people seem to heap up groceries far above the lip of the basket until they are rolling off. They can use an inexpensive cargo net or tarp to contain the groceries while in transit if they wish. Maybe I can up-sell them one! Thanks, JT
stonesledge

posts: 1093

Jul 22, 2007 2:32 PM ET    Quote  Report Abuse
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I would get out of free hosting. This is hysterical, I was just mentioning to my husband the other day while watching an invention show that someone should make your exact product.............This is way cool!!!! I said that i already have a cart on wheels, b/c my house is a long stretch from driveway and my kitchen is about 1000 feet into entrance of house...does it do stairs? I have a few stairways to get to kitchen?? I almost made my husband make me some kind of rolling system you see in factories. it sure gives me a workout. i do agree, if it will stay outside, then it neds a lid. I have a heart attack when ever my husband takes us on trips with his truck and either with gifts or xmas stuff or stuff we bought on a trip left in the back of truck...the whole time i am worrying that we will lose some thing. Also it is legal to drive with one of these contaptions right. I think it is neat though, maybe would like it to go in the back of my minivan though?? Awesome product and the web site is able to afford a designer budget I would think about that. A great product should shine on a web page!!

 

Erin



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Our Goal Is Your Success!
Founder Girls with Goals
CraigL

posts: 9051

Jul 23, 2007 2:19 AM ET    Quote  Report Abuse
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I don`t get it...is this a collapsible shopping cart that folds into itself and stores in the car? Or is it a set of brackets that (somehow) attach to standard shopping carts and advertise your business while you shop?
handycartman

posts: 5

Jul 23, 2007 7:05 PM ET    Quote  Report Abuse
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The cart is not collapsible, it is a standard shopping cart that has been modified for easy connection to a carrier device connected to your vehicles receiver hitch. If you wanted too you could advertise your business while you shop or while driving around town. There are plenty of extra photos on the second webpage for a clearer idea of how it works.
Videography

posts: 672

Jul 23, 2007 7:46 PM ET    Quote  Report Abuse
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I`ll not comment on the product except that I would never use one.

But you asked for critique of the web site, not the product.

Do not use center-justified text for everything.  It may look good on your screen, but it will look like crap on some others.  Especially if their screen size is smaller than yours.

The link labeled: "HERE to see more photos and get more info" takes me to an order page with the form floating at the top of the page.

I am REALLY confused what you are offering the business owner.  You want to sell them a cart AND charge them for advertising on the cart they bought?  I don`t think it works that way.

Finally, your text suffers from poor grammar, passive voice, run-on sentences, nonsensical fragments and significant punctuation errors.

For example:

"
Other local companies pay thousands of dollars a year to advertise on shopping carts, You can use your Personal Handy Cart System to advertise your business for pennies each day while your out driving around town running errands or making deliveries, plus while your grocery shopping!"

I count at least seven errors in this text.





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Steve Mann
Internet Videographer
MannMade Digital Video
My Email


CraigL

posts: 9051

Jul 23, 2007 7:56 PM ET    Quote  Report Abuse
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I thought the over-floating order form was just on my system.

There ought to be a big button, tab, or menu item "See more Photos." Not just a link, somewhere down the page, buried in the content.

Also more on the benefits of doing this. I have no intention of hauling around a shopping cart winched up on the back of my car, just to advertise myself while I`m wandering around through the local supermarket. But....maybe someone does.

If so, they should get a clear vision with an emotionally compelling reason for this, and the expense of buying a shopping cart.
handycartman

posts: 5

Jul 23, 2007 9:50 PM ET    Quote  Report Abuse
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Thanks for the advise, I will get to work corrected the grammer and do some editing. I`ll add some buttons also. The over floating order form is only an issue with firefox. I need to get my code firefox friendly. The business owners pay a one time fee for advertising. I am basically giving them the cart system for free with the ad purchase. The consumers are buying the cart system without any ads. Thanks again for the advise.
Videography

posts: 672

Jul 24, 2007 7:12 AM ET    Quote  Report Abuse
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The business owners pay a one time fee for advertising.


Then you need to either get rid of the "$100 per year" or explain it better.

I think that you are missing something here.  Why in the world would anyone OWN shopping carts and also pay for advertising on them?

If I did have a store and I did buy some shopping carts, I would also buy those $5 plastic frames and let other businesses PAY ME to advertise on my carts.

If I am reading your advertising model wrong, then you need to do a much better job of explaining it.



-------------------------

Steve Mann
Internet Videographer
MannMade Digital Video
My Email


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