"once people see how it works and how handy it is they seem to like it. I sell them quite well when I do home shows, or any event"
"If you have seen the SudzBrush in action"
Consider how you sell at get togethers and shows. Then look at your site.
If you sell them at shows, use those techniques on your site. It really has nothing right away to stir any interest, or make it stand out from any other cleaning system. I think this is a product where the potential buyer needs to see it in action and see how it works, so use a video if possible.
Look at it this way; when you do shows, do you just set these on a table and hope people will be excited enough by them just sitting there to buy them, or do you actually demonstrate how they work and why they`re safe to use to build interest? Same thing on your site ... the product just sits there, not showing itself off, not standing out, and not selling itself. People probably haven`t seen how they work, so show them. Create some action.
What is it made of? How durable is it? What kind of guarantee do you offer?
Who are you? Meaning, tell potential buyers who you are, about your company, why you do what you do. Build a connection and some type of trust with potential buyers so they are more comfortable with the idea of buying from you.
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