Forums: Discussions for entrepreneurs and small business.

"once people see how it works and how handy it is they seem to like it. I sell them quite well when I do home shows, or any event"

"If you have seen the SudzBrush in action"

Consider how you sell at get togethers and shows. Then look at your site.

If you sell them at shows, use those techniques on your site. It really has nothing right away to stir any interest, or make it stand out from any other cleaning system. I think this is a product where the potential buyer needs to see it in action and see how it works, so use a video if possible.

Look at it this way; when you do shows, do you just set these on a table and hope people will be excited enough by them just sitting there to buy them, or do you actually demonstrate how they work and why they`re safe to use to build interest? Same thing on your site ... the product just sits there, not showing itself off, not standing out, and not selling itself. People probably haven`t seen how they work, so show them. Create some action.

What is it made of? How durable is it? What kind of guarantee do you offer?

Who are you? Meaning, tell potential buyers who you are, about your company, why you do what you do. Build a connection and some type of trust with potential buyers so they are more comfortable with the idea of buying from you.









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M Hall
Website Critique Community
International Society of Curmudgeons

The PPC ads that you are using, do the ads take the visitor to this homepage? If so you should consider designing a landing page specifically to sell the product, and one that is tailor made to the specific keywords that are used for that ad.

The landing page should not have any other links that would otherwise distract the viewer where they would head off in another direction on your site. The landing page should be tuned for just one thing: conversion. Split test different page variations and tweak and monitor the results.


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Motivation for Entrepreneurs
Entre-Propel.com

This is a product that needs a visual - I.E. a web video.  You said it yourself, "... once people see it...".
Also, I don`t know how the search engines will treat the dashes in the page titles.  I would replace them with commas.



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Steve Mann
Internet Videographer
MannMade Digital Video
My Email

Sudz; surly there are some empty garages for rent close by, by contacting the real estate agent you probably can rent the space for a few days pretty cheap to shoot a short video.
I only looked at your site for a few seconds, but a few questions I noticed, it is powerless, are you pushing the "green" angle? are you teamed up with a soap manufacturer? are you teamed up with camper (rv) centers? are you teamed up with boat manufacturers / marinas? are you teamed up with car dealers?
At your price, all of these types of places may even consider a promotional Give away to help their sales, you may have to find a better price for quantity.
I would also reach out to tractor supply, they have about 700 stores, a powerless washing gizmo would be perfect for the farm.
Don`t know your cash position but I immediately thought of the "sham wow" commercials on CNN all the time, maybe you can make a 60 second "home show" style presentation, play it on local cable CNN, DYI, HGTV, TRAVEL type channels around topicial programs, and use the same video on your site.
Just a thought or two.

Bob has the right idea, I don`t know why I didn`t think of it... (Thanks Bob)

Hire a local video company to video your presentation at one of your next trade show booths.  You will be at your animated best and you can capture some audience reaction as well.  Be sure to get a shot of the queue of people in line to buy the product.  Also, don`t forget to get releases from everyone appearing in the video and from the venue.




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Steve Mann
Internet Videographer
MannMade Digital Video
My Email