The aprons are adorable! I would buy one - they`re cute and fun. I think they`d go nicely with the other fun things featured on your site...
Obviously your target market is not men :-) The woman seem to like them. I think their very nice. I wouldn`t buy one for every woman in my life, but I do have a few friends that I would purchase one for. I`d even purchase one myself if I had my dream kitchen (will one day!). They are a speciality item, especially for the price. There is a market out there for them.
I wouldn`t hide them away, however. I`d be sure to market them as one of "Oprah`s favorite things." This is huge. Oprah sells, without a doubt. Ask any business owner of a product she has mentioned on her show. Sales have doubled and even tripled in some instances just from a mention. I`d never hide a celebrity endorsement made for a product from someone as influential as Oprah.
Love your site, also. Some really cute stuff.
Let us know when you add them to your site.......I`ll be the first in line.....Christmas gift for the sister-in-law who loves to cook!
I do think the product line would be a nice addition to your site, and I agree with truegenius; the product has momentum and you should capitalize on it if you decide to carry the line.