Hello all, I own a computer support business in Cheyenne, Wyoming, and I`ve put together a website to help small businesses with technology support. I would sure love to hear your feedback on the content and look of the site. If would especially love to know what computer challenges you`ve faced as an entrpreneur. My goal is to provide a useful, easy to navigate technical resource for the small business owner.
Here`s the site address: http://www.sensible-computer-help.com
The main issue I see with the site is that it appears more like an informational site. I`m assuming that you have a business and intend to charge money to repair or service computers? If so, the site makes it look more like you`re offering free advice and.....oh yeah....I can actually fix your computer if you have trouble.
I think it`s terrific that you have the white papers, suggestions, and articles. That`s great! But I`d suggest that on your landing page, you offer a combination of sales pitch and an incentive. It could be along the lines of, "Hey, after you`ve seen my business card and know that I`m a tech repair guy, you may want to take a look at some of the articles on my site."
:-) You`d write it better than that, but it`s the concept. You don`t have a quickly visible "call to action" on that landing page. Okay, I`m looking for sensible computer help. I`m glad I`m in the right place. So? Other than reading a lot of stuff, what do I do next?
You might consider having all your articles indexed and also having a search feature, so people who do want just information can quickly find what`s their particular problem. That way you could reduce some of the length of your lefthand navigation bar to Windows, Mac, and Hardware.
Since you`re a physical service company, you might also want to highlight that you`re in Cheyenne and that you service the surrounding area. Become more "local" in other words, and build on that as a feature.
I don`t see anything about your rates, where you`re located, what are your hours, and the other routine stuff a business would advertise. (Contact Me would likely sound better as Contact Us.)
Overall, it`s a nice site, but it`s "passive." It sort of lays there and hopes that people will do something. It`s the difference between fishing with live bait and a bobber (what you`re doing) versus fishing with a lure. Make sense?
Yes, makes sense. I appreciate the feedback, and I agree. The original "purpose" of the site was to be just an information source (was thinking of making income from google ads, ebooks, etc..) and only recently have I thought of changing it more into a "business sales" site.. You correctly noticed the ambiguity.. I`m going to have to decide the true purpose and as you said make it more active in that direction. Thanks for your thoughts!
If you choose to make money through ads, you`re depending on other
people. If you choose to make money through your own work, you become
self-reliant. I`d argue that the gathering forces of this point in
history will begin to select for that self-reliance, and work against
"Productivity" literally means to produce something. What are you
producing when you use ads to make money? On the other hand, what are
you producing when you fix someone`s computer or recover lost critical