Forums: Discussions for entrepreneurs and small business.

This site has been so helpful to me, I have been reading and learning so much from all of you!  I am a stay at home mom to two little girls under the age of 3 and in all of my spare time have decided to take the plunge and start a web business.  I have been making and selling unique baby items, that I have made for my own children....to friends and family.  Due to the great response I have decided to try and take it to the next level.  I would love any feedback on my site that you may have or any tips at all!  Thank you so much in advance for taking the time to look.

http://my2littlemunchkins.com/


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Hillary

I think the site is really cute and the products look nice. I may talk to you about some cross-promotion when I get this other thing I have going up and running.

My few complaints ...
The pink writing is hard to read on the blue.
I also expected those things on the front to be clickable ... like to click on frames and be taken to that section instead of going over to the left menu.
A few of the products seem to be blurry in the big picture, like the blue frame.
You need some more description, too. If I had been sent a link directly to the page and saw

S04 Purple Dots

This set makes the perfect baby gift for you or for an expecting friend.

Would I have any idea what that was?

Out of curiosity, who is your hosting provider? Mega___server sounds familiar and I can`t remember who it is.
You should also have your domain name at the top throughout. I shouldn`t even know anything about megaservers in your URL!

I think it is super cute. I love girly stuff, very girlie!  You make all of these yourself? Bravo!! Great Job!

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Our Goal Is Your Success!
Founder Girls with Goals

I would recommend removing the `add to cart` buttons from your category pages, as I doubt with such a unique product, they will arbitrarily be making purchases at this point in the navigation. Thus, I would change `add to cart` to a `view details` hyperlink.

While on the topic of buttons, I would find something that stands out more on your product pages. Ideally, your `add to cart` button should be clearly seen on your computer monitor if you were standing on the other side of the room - yours is currently a little to subservient to the color scheme. Make sure to change the rest of your buttons to match your new buttons scheme.

I must say, I do like your copy allot. In fact, I think your written descriptions are one of the high points of your site. But while your writing is great, your pictures are very bland and impersonal. Perhaps if you could obtain pictures of actual humans using your products - opposed to just the stand alone product - your product pages would elicit more of an emotional response.  Remember, people rationalize purchases based on facts, but it is really feelings that sway them to make a purchase or not.

Alas, upon adding an item to the cart; I would make the call to action to the checkout page more prominent. One way of doing this would be by taking people to the `view cart contents` page, and having the `checkout` button (a more contrasting one) appear above the fold. Also, I would recommend providing the option to checkout without creating an account (have a button on that page with text reading `fast checkout`).

Overall, its a very good site. If you can market your products effectively, I`m sure you will be very successful.

Good luck with the store!

Best regards,

Victor


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Best Regards,

Victor Wise

Thank you so much everyone for taking the time to look and write such great advice!  I really appreciate it so much

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Hillary