Don`t highlight the "Welcome" with an underline unless you intend for it to be a link.
An interesting irony: You`re in Scotland, I`m in the US. If I want to
take advantage of your service, I have to ship my delicate item to
Scotland. If I can do that so it doesn`t break, why would I want to use
your company? :-)
Applying the "to what purpose" filter, when uncovering what a company offers, here`s what you have:
"We offer the highest performance in quality and service as evidenced by our accreditation to BS EN ISO 9001: 1994 and IATA Standard.
Our dedication to customers` needs ensures rapid response to enquires and fast, effective turnaround of work."
What`s the purpose? What`s the "way to" do something? So far, all
you`ve told me is what you do....featuring high performance in quality
and service (which I don`t know much about, given that anyone can say
anything). Oh...wait a minute, there`s all this letter and number stuff
that "proves" you`re high performing in quality and service.
Problem is....I have no clue what those letters and numbers mean.
So: To whom are you offering what? I`ll assume your customer base will be within carrying distance of your location?