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For the site www.shopmodify.com, the expert Professor gives his signature of one smile
out of four smiles for the site being classy and four smiles 
for the site having media (small time) publicity (although not heavyweight main stream media, but you get what you can). Three frowns
for not tapping into your target market, and no positioning or differentiating from your competitors. And three frowns
for lacking an approach to show the audience how to modify their lifestyle with your product, as well as neglecting makeover modification tips for the customer. The name should live up to its purpose which is to help the customer to modify.
www.shopmodify.com gets an all around one frown out of four.
The site is very hip and classy, but neglects the customer when it comes to modifying what customers need. Most customers hate to guess what fits their needs when it comes to being bombarded by thousands of products, unless you modify certain products for different age groups, incomes, classes, ethnicities and professions. Publicity and notoriety only helps when you are the leader in your industry, such as a leader in modifying customers lives with style in regards to helping them choose what fits their needs. Or else you’re just another online store swallowed up among your competitors, who are the leaders in the eyes of the media to audiences. That won’t do much for your revenue or profit. Nobody is wants another fashionable site unless it’s bringing them a different approach to do business. This way, customers will come by word of mouth and in groups to visit, when it comes to finding fashionable expert tips and they will purchase according to those tips. So, clear the runway stage and get a makeover with positioning your site as the leader in experts who modify customers lives with style, because products don’t sell, experts do. The media aren’t experts who sell your products where you become the leader. The media is there for you to show audiences that you are the leader in your industry, for using experts to modify customers’ lives with style. Ask me how to use experts to communicate tips to the customer, so they can modify their needs where you will become the only site to offer these needs.
“You know its official when you see Professor Rainmaker expert signature, because anything else doesn’t count.”
“Opinions don’t count; just expert ones!”
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