Forums: Discussions for entrepreneurs and small business.

Thank you very much for your constructive criticism.  I feel too close to the product - so to have this honest feedback is very valuable.  I will use your comments to make some tweaks to the site.  All the best.

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Tom Huffman - Founder of NiteTrip.
nitetrip.com
LinkedIN Profile

Actually, about ten years ago, the USAF has been switching their cockpit and panel lights to blue.


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Steve Mann
Internet Videographer
MannMade Digital Video
My Email

Interesting product, nice *looking* website, but you have some structural issues:

As it`s a NetSol provided ecommerce solution, I can understand that there is a mix of table-based layout ans structure along with (better) DIVS and css for layout. So I`ll give you a pass on that. It`s cleaner, easier to maintain, and better for search engines (less gunk to drill around) if the site structure and layout are done in pure CSS (no tables, unless data is tabular!)

But a few big things, for the sake of search engines AND searchers, you can control:
TITLE tags - `features` tells me and SE spider NOTHING about the page content.

KeyWord Meta - dead since 2002, so why help your competition easily figure out your targeted key phrases?

Description Meta Tag - OK, better than most I`ve seen, a little `listing key-phrases` heavy.

H1 tags - not using them! I see your main page phrase is actually a graphic, not text, and no ALT attribute (so if I turn off images, or am a SE spider, I see nothing).
* Better: put a nice page summary text in the ALT attribute.
* Best: use some CSS to shift the text in the H1 tag offpage (margin -9999)- spiders see it, but people won`t. Still use ALT attribute on image tag anyway.

These handful of SEO tips are some basic stuff, but are the easiest to overlook when the site is created by online drag/drop or WYSIWYG tools.

Hope that helps boost rankings and sales.