Hi Bert,
*update
* I just noticed that the roll out was for Nov 06, not this November - which the year is obviously 07. What can I say?...either...Captain Oblivious Strikes Again! or Better Late than Never? Still if you want you can check out some of the comments below...
I took a pretty good look at your new website and offering, and I do have some observations, and some constructive criticism.
First, www.trackingpage.com has the pretty standard “Harvey” look and feel about it, which conveys consistency; though it can look a little “dated”; -the layout and icons somewhat remind me of the bygone era of Windows 95. I proceeded to read about the offering, and found what looks like two places of concern. First in the yellow area, it states “Mobile users just click on "Mobile Tracking Click Here". However I noticed up at the top in the small font, it says “Mobile Tracking Set Up Click Here”. The next area was located in the second explanation on how one may use the service. “The Automated CPS Parcel Locator web page can be used for direct access to carrier tracking information either from an email to your customer or from a web site of your own where use the link.” Should something be between “where (?) use the link”?
I read further and generally poked around the site. My next observations come from clicking on the “Track” button, and going to the www.trackingpage/onlinecpspl.htm page. My first impression from this page was that I was looking at the Google ad “Secret Love Letters”. The ad was pretty much dead in front of my eyes and the pink color grabbed my attention, so I was tantalized with the proposition of reading a “Secret Love Letter” for .078ths of a second. The second thing I did was to get a feel for the page, and locate and check out the tracking service. The overall impression I got from the page was that it was a little confusing and cluttered. I checked it out on both Firefox and IE7. I got the same feeling on both browsers. The choice of layout had me a little bewildered as well. Typically I’m used to seeing the Harvey logo in the top left corner, not a map with weather, -though I like the idea of seeing whether or not weather
might be impeding delivery. Lastly, I do web development as part of my profession, and I browsed the source on your pages. One thing I might suggest is moving away from the older table based development paradigm, and try using divs and stylesheets.
In addition, when I use the terms “parcel tracking tools”, or “parcel tracking”, I get trackingpage.com on the 1st and 2nd Google pages respectively. However when I use “package tracking tools, or “package tracking”, potentially a word used more often by average Joe Consumer trying to find his package, I do not see your site in the results – went to page 5 and stopped, most folks don’t go that far. I did notice however that you
were listed as a sponsored link.
Of consideration might be this observation as well. I found the website http://www.track-trace.com, and it seems they cut right to the chase – specifically offering an immediate opportunity to enter a tracking number for a carrier. They also have some images of the carriers they support, while your offering has a drop down in which the person would have to actually click and check to see if their carrier is supported. Also track-trace.com to me, had a bit cleaner “look and feel” while still displaying their ads. Other sites I found that looked pretty cool were trackthepack.com and trackery.com, both had a very slick Web 2.0 feel.
Another thought I had was to the website integration (option
3) of your web tool. Would the tool be “styleizable”?, thus enabling your customers
to customize its “look and feel” so that it can “fit in” with their unique
website? If you would like some help or feedback for option 3, I`d be happy to do a beta test.
All of these are meant as observations and constructive criticism, and hopefully will help in the successful roll out of your product.
Colonel11/9/2007 1:26 PM
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