Hi Leila :-) Welcome to Startup Nation.
First of all, you have a really fun idea. I`m assuming you sell only
the patterns, not the actual clothes? If that`s true, you might
consider adding that option for people willing to pay more money.
The downside of the existing situation is that yes, you may have made a
mistake in designing the site yourself. My first impression, made in
that critical 4 seconds of arriving at your site is, "Ouch!" :-)
Your font is all italic, which usually is intended only for emphasis.
So the entire site comes across as either a quotation from a book, or
as if you`re manic and hyperactive. LOL! I`m supposing that`s not
actually your personality?
The size of the text is too large: On my 19" LCD panel it was big, so
I`m thinking that for the majority of viewers it`ll be huge! I like the
theme of the two purples, but with such a huge font, in all italics,
placed on top of your banner (at the top of the page), it just gets
jumbled beyond easy understanding.
All the information you`ve crammed into the top banner should be spread
out. Give people some room to breathe as they read and absorb the
critical information points up there. Right now you have this:
Designer Dog Clothes Patterns - Cats,
Bunnies & Other Small Pets LOVE Our Designs too! We Love Offering
Our Custom Designer Pet Products for Pets and Owners.
Because it`s in the banner, it appears as if it`s a "tagline." Why not,
instead, keep the banner clean: "Petite Puppy Patterns." You can come
up with a quick tagline later, but then as your lead-in paragraph of
the main content, say something like:
We here at Petite Puppy Patterns offer
designer clothing patterns for cats, bunnies, and other small pets.
These are custom designed for .....(and then a few more words).
Get rid of the "thank you for your patience" notice at the top. Nobody
cares. Maybe a few of your close friends have been after you to
complete the job, but now you`re visible to the entire planet. They
have no idea how long it took or the amount of work. All they care
about is "what`s this site about, and what can I buy?"
On the technical side of things, you`ll want to put in page titles and
do some other work that helps with search-engine optimization (SEO).
That`ll help get your site indexed by big search engines, making it
more visible to the people in the world. Although you say you`re
helping bunnies and cats, your meta keywords are almost all about dogs.
So you have a bit of mixed message: Is your site about dogs AND cats? Or it is only about small dogs?
Yoiu might want to browse the community forums here, reading about what
makes for a good Web site. There are a lot of critiques, and in those
topics people have pretty much covered every possible aspect of design,
layout, copywriting, graphics, and so forth.
Overall, you have a solid niche, and likely can build a good business.
Think of your Web site as an actual, physical store. Each "area" of
writing and pictures would be like real signs, made of cardboard,
placed on an easel in this store.
I walk in the front door, right? What`s ON the front door? That`s your
banner. Imagine my having to read all that stuff on the glass front
door even before I pull the handle to come inside. See?