Forums: Discussions for entrepreneurs and small business.

I would look at a private label with a major player in the market.  You are correct in that most retailers do not like to carry one SKU from one vendor.  Having said this, if the product is a good product and the buyer feels that the pull through numbers will be adequate, I have seen drug store chains carry one SKU but all in all its awfully rare anymore. 

You are responsible for having a upc and a Dunns number. This is essential to selling your product to any major retailer.  They will look at your dunns report to make sure you are not a finacial liability.  You will also need to purchase liability insurance before a buyer will purchase your product.  I know that everyone says its hard to get a buyer to purchase a one item problem and it is true because of the cost involved in setting up a vendor with only one product.  If the buyer really likes your product, they will either purchase it directly or send you to a distributor they deal with that will purchase your product.  Don't worry about having a one item product, just get the meeting and get the buyer interested in your product and the rest of the process will take care of itself.

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